New year, new you! The end of the year always makes business owners want to throw out any old strategies and learn new and interesting tactics to lure in more customers. Consumer interests are always changing, and with the way technology continues to develop, it’s about time vendors start thinking about new business planning, and […]
How-To Zone
Four Merchandising Tips for the Holidays
As the heat of the summer melts into cool breezes, fall leaves, and pumpkin spice lattes, sellers everywhere are working hard to prepare for the shopping craze that is soon to start. Halloween is here, with the holidays zooming in shortly after, and The Merchandiser is here to make sure things run as smoothly as […]
How to Buy & Flip Antiques to Make a Profit
When done right, getting into the antique business can make you a lot of money. Every day, items on Ebay and other third party websites are selling antiques for thousands of dollars. In order to make a thousand dollars from one sale, you have to first find rare and popular items that people are searching […]
Scare the Competition Away with these Halloween Sales Tips
The holidays bring lots of opportunities for flea markets to offer discounted merchandise to consumers looking for a bargain. Especially for the vendors who took advantage of closeout and liquidation sales this year, you’ve got a head start with giving your customers the best deals for the Halloween season. Halloween spending has seen a slow […]
Best Products to Sell at an Auction
Whether you’re new to the antique business or you’ve been here for a while, it’s always important to keep up with what’s selling the best in the market as well as products that are of high value. Depending on what you typically sell or collect, you can make a lot of money by hosting an […]
6 Tips To Get Your Handmade Products Into Local Stores
By Annabelle Short Most artisans start out by selling their artwork personally, either through an online platform such as Etsy or at craft fairs and flea markets. As the business grows and gains more customer attraction, it’s important to think about expanding your product reach. Getting into a local store sounds daunting, but you can […]
A Guide to Finding Cheap Materials for Homemade Products
By Lizzie Weakley The market for homemade goods these days is strong. The search for quality products made locally and sustainably is driving many consumers to explore shopping options beyond the big box stores, and online marketing makes it easier than ever for them to find you. One of the keys to a strong bottom […]
How To Revamp Your Private Label
Private label brands never used to be that popular. In fact, in 2011, 17 percent of U.S. consumers felt private label brands were for people on tight budgets who couldn’t afford the best, according to Statista. With the rise of Millennials and Gen Z shoppers, more consumers have taken a liking to private labeled goods […]
A Step-By-Step Guide To Building Your Social Media Presence
The internet is a powerful tool that has been helping small businesses thrive. Between the power of websites, Google and social media, it doesn’t take long for a start-up reseller to get their products out there for the world to see. In fact, 88 percent of consumers pre-research their buys online before making a purchase […]
Back-To-School Readiness Guide
The time is nigh to once again start stocking your booth with back-to-school products. As flea market and swap meet vendors are preparing for the rush, The Merchandiser has some tips and reminders to make sure you can provide your customers with whatever they may need. Checklist Ready The great thing about back-to-school products is […]