This is the year for all Disney lovers! Starting with Dumbo which was released on March 29th, 2019 is jam-packed with live-action remakes of beloved Disney classics, as well as a sequel to Frozen, Avengers: Endgame and Star Wars to end the year. With these big titles coming to theaters, it’s a good time to start thinking about Disney merchandise you can sell.
Everyone Loves Them
After Disney’s first Frozen movie was released in 2013, for years it seemed like every store in the U.S. offered some type of the franchise’s merchandise. Even now, consumers can most likely find Frozen merchandise at retail giants such as Target and Wal-Mart, so there’s no telling how well the sequel will do in product sales.
According to the Walt Disney Annual Report, they clocked in $4.7 million in profit from consumer products and interactive media in 2018. These are the products and games that come from TV shows and movies. What’s great is Disney merchandise isn’t just for little kids, so you can promote these products to just about anyone. You can sell Disney blankets, apparel, shoes, bags, and just about anything.
Back-to-school shopping season is also coming up soon, so you can get ahead of the game by stocking up on Disney school supplies. By the time most schools start in August, you can have a plethora of supplies from Dumbo, Avengers: Endgame, Aladdin, Toy Story 4, The Lion King and Spider-Man, which are all being released before August. Frozen 2 doesn’t release until November and the new Star Wars doesn’t release until December, so keep those two titles in mind for Christmas.
Making the Big Bucks
According to an article from Ranker, the Marvel movies have made way more in merchandise sales than they even did at the box office. Another article from the Market Intelligence Blog attributes the release of each movie for an increase in sales during that time period. Merchandise sales from each Marvel movie peaked right after the release date, with Avengers receiving the most product sales.
When looking for suppliers to get you the best licensed merchandise, The Merchandiser Magazine can help give you a head start. EE Distribution has all different kinds of licensed merchandise ranging from Star Wars, Marvel and DC Comics with popular Funko POP! figurines and other products. Other companies to take a look at include Empire Discount, Happy House and N.J. Croce Co. who sell licensed toys and merchandise.
Franchises continue to build themselves around all the toys and paraphernalia that come with each movie release. Not only are children showing interest in the merchandise, dressing up as their favorite character for Halloween or showing off their cool new lunch box with the latest movie to all their friends, but adults are also enjoying the licensed products, especially the Marvel movies. Get ready for the oncoming surge of sales surrounding all these new Disney releases this year.