Holidays such as Father’s Day make for some great ways to upsell your products and increase sales, encouraging customers to get something for their loved ones. Now is the time to rearrange your booth and put all of your men’s products up front. The Merchandiser Group has some ideas for you on how to upsell merchandise for men, as well as some fun product suggestions that are sure to
catch their eye.
Coordinate with your Market
Some flea markets like to host special events for Father’s Day, so find out if yours is doing anything special and see how you can coordinate with your market. You can do this by having a special sale for fathers, or a percentage off on all men’s merchandise. You can also promote your market on social media and tell your friends and family to shop there on — or before — this special day.
Turn Conversations Into Sales
As your customers are walking around your booth, or even when they’re making a purchase, make sure to ask them if they’ve bought anything for the fathers in their lives. Events can sneak up on people sometimes, and reminding them can give you the opportunity to show them the great products you have that are of use to all men. Make sure to keep products like these around the cash register so they’re easier to point out.
You Can’t Go Wrong with Coupons
For customers who are shopping before Father’s Day, give them a coupon in their shopping bag for fathers on Father’s Day. This is an easy way to create customer loyalty and have them coming back with the whole family on Father’s Day, possibly encouraging more purchases than just for dad. Bonus tip: give them more than one coupon to give to their friends and family to have even more shopping from you on Father’s Day.
Not sure what to stock your tables with for Father’s Day? Don’t worry, here are some easy items to find room for around your booth:
It seems like men always carry around the same old, dingy wallet that looks like it’s falling apart at the seams, quite literally, so you can’t go wrong with having some of these around your booth. They’re also small enough to stockpile around the cash register area to make for perfect point of purchase sales.
It’s pretty easy and cheap to get a bunch of personalized mugs for Father’s Day. You can get funny sayings imprinted on the mugs, which make for cute gifts for dad from the kids. These items are sure to not take up a lot of space since you can display one of each different mug, and grab the rest from storage when a customer wants to purchase one.
Father’s Day Cards
Don’t let your customers forget to pick up a card with their gift purchase. Get creative with the cards, too. Have some funny and sentimental ones to mix things up. As an added bonus, you can sell packages of blank cards with crafty essentials inside such as stickers, cloth, glue, and anything that a creative child can make for their father.
Scatter sporty products around your booth such as baseballs, golf balls, basketballs, etc. for those sports-loving dads. You can also include merchandise from popular sports teams in your area. There are millions of items you find from licensed sports teams including shot glasses, hats, apparel, and more.
Whatever products you choose to add to your booth for this mid-year holiday, be sure to match it with winning customer service. People remember a helpful salesperson, so be sure to keep your smile on display this Father’s Day to win shoppers who will return to you again and again.