Mother’s Day is a great day for the whole family to get together, grab a bite to eat, and go shopping! This is the time to put your best sales face on and give all mothers and gift buyers a reason to shop from your booth. Whether you sell jewelry, clothing, accessories, home decor or whatever else, there’s always a way to appeal to this type of crowd, and The Merchandiser has some tips on how to get the most out of Mother’s Day.
Get Them Out of the House
Some flea markets and swap meets host special Mother’s Day events, so check with your market to see if they’re doing anything. If not, suggest something! Give customers a reason to get out of the house and shop at a flea market.
A great way to do this can be by sending out a mass email promotion to all your customers with a special coupon included for mothers. Mesa Market Place Swap Meet constantly hosts free events for the public with special coupons for a discounted breakfast. Coordinate with your market owners and see what types of deals can be given out, or simply have a special discount for mothers at your booth, such as 10% off their purchase.
Give the Guys a Hand
Even after years of shopping for their lady loved ones, men still never seem to know what to buy as a gift. During the few weeks leading up to Mother’s Day, lend a helping hand to all men and remind them that this special day is coming up and ask if they need help finding a gift.
This is a great time to show your latest merchandise. Pair a new scarf with a stylish handbag, show them your latest jewelry sets, or introduce them to some new kitchen wares that any mother would be grateful to have in her home. Don’t let the guys wait until the last minute and have to scramble at their nearest grocery store to buy flowers and a card. Help them pick out a thoughtful gift and take some stress off their shoulders.
Free Gift With Purchase
You can never go wrong with the classic ‘gift with purchase’ idea. Anyone — not just mothers — loves the idea of getting something free, and it can even convert a window shopper into a spending customer, according to an article from Seller’s Choice. Once the customer feels there is more value to their purchase, they are more likely to convert.
In order to do this right, you can’t just give away any old item. More thought has to be put into it — what type of product would you deem valuable enough to make an official purchase? Products such as small jewelry, wallets, or even decent sized samples of your products such as lotions, perfumes, or body washes are great choices as a free gift with purchase.
Create an Eye-Catching Display
The most important thing to remember when getting ready for Mother’s Day is to promote your products. If you haven’t already, spruce up your display with spring accessories and decorations such as bright colors and artificial plants. Make the most out of your clothing and accessory displays by matching a cute outfit with a purse, or group all of your women’s products together and make a sign that says “Mother’s Day Accessories.” Get creative and have fun!