It may not be spring yet, but it sure is coming. Along with all the spring apparel and merchandise you’re getting ready to stock up on, you want to make sure that your booth not only matches all of the spring colors, but that you also get your customers excited to shop from your booth for the upcoming season. Easter is a great opportunity to sell more merchandise, and the Merchandiser Group has a couple of ideas to help get you started.
Keep out the clutter. Nobody wants to sift through tables with piles of merchandise on them, let alone look at a busy table. Keep your displays pleasing to the eyes by putting one product on the table for customers to see, and leaving the rest in a box underneath the table. This works best for clothing because you only have to worry about one piece to keep folded neatly and it gives your customers a chance to ask you for the size they’re looking for, which produces a great opportunity for you to create a personalized experience and strike up a conversation with the buyer.
Use pretty, colorful tablecloths. Get your customers into the Easter spirit by sprucing up your tables with colorful tablecloths. Nothing is off the table, you can use floral designs, solid colors (but keep them light), or any other prints that can go along with the theme of what you sell. Not only does this add a nice pop of color to your booth, but it also helps catch the eyes of passers by. Create some excitement with your displays!
Keep your products at visible. If you have some shelving in your booth, make sure to keep merchandise at eye level. When customers see products that are up high and out of reach, chances are they won’t ask you to pull it down and look at it more closely and therefore ghost right past. Especially if you sell kids’ toys, you want them to pick up your products and play with them while their parents look around, such as a cheap bouncy ball or handheld item. The more a child plays with a toy, the more likely the parent will buy it for them.
Get creative with your signage. Instead of using plain paper for your products and prices, get a little crafty and use different objects to hold your signs as well as using colorful paper. For example, you can get black paper and write on it with a white pen so it looks like a chalkboard, or stick your paper signs into cheap little sign holders. Stick with the theme of what you sell, and go from there. Scissors with funky patterns also help make a sign stand out.
Utilize old ladders. Everyone has a ladder or two in their house and while it can be useful at times, they don’t get taken out that often. Ladders can make for unique shelving to show off your products and you can even paint them colors that go along with the theme of what you sell. For example, if you sell a lot of toys, paint your ladder a plain white and then sprinkle colorful circles all over. It’s a great decorative piece and it’s extra space to show off your merchandise.