OFFPRICE is an order-writing trade show that provides buyers a range of major label and non-branded goods at prices 20 – 70 percent below regular wholesale rates. Their over 500 exhibitors offer a variety of apparel, accessories, footwear, jewelry, and more. They are able to sell trendy styles at a significant price cut by sourcing from overstock, cancelled orders, season changes, and other manufacturer surplus. As any seller knows, the apparel business is fast moving, and you must adapt quickly to stay in touch with shoppers.
Just this past month, OFFPRICE rebranded their look to mirror the vibrant industry. Melissa Miller, marketing manager for OFFPRICE, says, “Retail is an industry of dynamic change and new fashions are constantly emerging. We want to grow alongside our industry. Rebranding enables us to deliver a fresh experience to our attendees.” The rebranding effort consists of a logo redesign, updated imagery, and a new tagline. The updated tagline, “The Insiders’ Secret to Retail Success,” and new logo are a modern reflection of OFFPRICE’s core values. “The new campaign shows attendees the quality of merchandise they can purchase below wholesale prices,” explains Miller. “The OFFPRICE Show is all about value, but that doesn’t mean cheap products. This merchandise can fill inventory gaps and fuel holiday, online, or door busters sales so the savings can be passed on to customers.”
In addition to emphasizing the quality and low-cost merchandise, the redesign also reflects a renovated on-site show experience. “Our Buyer Relations team is here to help,” continues Miller. “We match buyers with exhibitors, offer complimentary on-site buying tours, and assist with finding affordable travel and lodging options.” The next show date is February 19 – 22 at the Sands Expo and Convention Center at the Venetian in Las Vegas, NV. For more information, visit www.offpriceshow.com.