Regent Products Corp. in River Grove, IL, founded by Mike DePaul and William Bailes in 1985, is a supplier of direct imports, domestic general merchandise, dollar store items and name brand closeouts. The company carries 4,000 items in 20 categories, with closeouts comprising about 25 percent of the product mix, and the remainder being direct imports specifically made for the company. “Flea market vendors’ margins are generally 40 percent if they shop for a product mix of closeout and regular items,” according to Ken Soens, sales manager.
Three quarters of the company’s direct imports are packaged under Regent Products’ Good Old Values brand, says Soens. All of the seasonal items, toys, party supplies, tools, HBA and kitchen gadgets are branded GOV, but pet and plastics products are not. “Regent Products offers a wide range of ‘extreme value’ (opening price point) merchandise,” Soens explains. The company can supply and fill the needs of stores of any size, and many of its customers use Regent Products to drive traffic. “Our products can be viewed as the opening price point, the value item.”
Make Room for the New Baby
One of the company’s new groups of products is a collection of baby shower gift wrapping and décor. While this is the time of year when many vendors are planning out which holiday bazaars to add to their show lists, baby showers are one year-round event that requires decorations just as much as the holidays do. Regent’s Baby Bag-a-Basket two-pack sells at wholesale for $0.55 per pack and coordinates with the pastel Baby Gift Bags and Baby Honeycomb Centerpieces, all of which help make any baby shower special.
Regent Products works with major factories that produce products for large retailers around the country, and the quality is very good, Soens stresses. Even so, packaging products to sell is critical. “It’s really important to attract the customer’s eye. Many competitors don’t do that. They just take whatever packaging the manufacturer gives them, and it’s boring and uninviting. We’re trying to bring a little sizzle to the product and packaging,” he says. A popular trend among flea marketers is multiple price points. “‘Two for $3? and ‘nothing over $5? are growing massively, and we’re responding to that by having more product at those price points to support that segment,” Soens states. “We keep our eye on the market so we can offer the best value.”
For more information:
Regent Products Corp.
8999 Palmer St.
River Grove, IL 60171-1926