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Provendor First Look – January 2013


Provendor First Look

First Look – January 2013

Welcome to First Look, a sneak peek at empowering business information and insights, for PROVENDOR members only.

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9 Hot Flea Markets for 2013

How to be Cent-sible in 2013: Fit Finances for Today’s Vendor

9 hot flea markets for 2013

As PROVENDOR members enter the New Year, filled with renewed goals and fresh ideas, many are, themselves, shopping for markets that will best support their ambitions in 2013. Which markets bustle with customers? Which are handicapped accessible and have clean restrooms? Which ones are managed efficiently, and promoted through advertising and events?

First, flea market vendors can find the most up-to-date market directory all year long at FleaMarketZone.com, the industry resource managed by Sumner Communications Inc. In addition, PROVENDOR has compiled the following information about nine of the most popular venues, among shoppers and vendors alike, across the U.S.

Aquaduck Flea Market, in Brooklyn, NY, is the largest market in New York City, occupying an entire city block. It is open year round, and clothing and housewares are popular new merchandise. Business is held outdoors through late fall and under tents in the winter. Spaces are 12’ x 22’, 12’x 12’ and 10’x 10’. Monthly pricing for a 12’x 22’ spot, for example, is $780. Winter rates are $30 to $40 daily per space, otherwise $65 daily.

  • Number of booths: 200.
  • Days/hours: Tuesdays and Fridays through Sundays, 8 a.m. to 6 p.m.
  • Advertising: Facebook and newspaper.
  • Of interest: onsite ATM machine, free parking and free admission.

For more information:
Aquaduck Flea Market
12637 Flatlands Ave.
Brooklyn NY 11208
Tel.: 516-996-3558
Email: bigsteve@aquaduckfleamarket.com
Website: www.aquaduckfleamarket.com
Contact “Big Steve,” owner

Wagon Wheel Flea Market, in Pinellas Park, FL, is open year round and has the biggest mixture of merchandise of nearly any flea market in the country, says Hardy Huntley, owner. “Everything is popular, and there’s not much you can’t find at our market. It’s mostly new items, but also used and antique items.” Average shopper traffic per day is 20,000 people. Booth size starts at 10’x 10’. “We treat our vendors like family,” Huntley continues. “The communication is good and we’re always here. Anytime our vendors want to talk or have questions, someone can answer their questions or make a decision. Our market is very clean and secure. We have a food court, with seats for 300 people, which is well taken care of.”

  • Number of booths: 2,500.
  • Days/hours: Saturdays and Sundays 8 a.m. to 4 p.m.
  • Advertising: Tourist magazines, local television and the two largest newspapers in the area.

For more information:
Wagon Wheel Flea Market
7801 Park Blvd. (74th Ave. North)
Pinellas Park FL 33781
Tel.: 727-544-5319
Contact Hardy Huntley, owner

Flea World, in Sanford, FL, is one of America’s largest markets, attracting tens of thousands of shoppers each day. The market sells mostly new goods, such as men’s and women’s apparel, automotive and motorcycle supplies, and electronics, plus pets. Families often go for the amusement park rides, which include go-karts, mini golf and a giant slide. Booth fees are $5.25 to $8 on Fridays for an 8’ x 10’ space, and $8.40 to $16.25 on Saturdays and Sundays, cash-only. Several indoor bathrooms are located throughout the premises.

  • Number of booths: 1,700 spread through three buildings.
  • Days/hours: Thursdays from 8:30 a.m. to 5:30 p.m.; Fridays through Sundays, 9 a.m. to 6 p.m.
  • Advertising: Fliers, Facebook, television and newspapers.
  • Special events: Kids’ birthday parties.

For more information:
Flea World
4311 South Orlando Dr.
Sanford FL 32773
Tel.: 407-330-1792
Website: www.fleaworld.com
Contact George Schnippel, manager

$wap Shop, in Fort Lauderdale, FL, is open 365 days a year, and draws between 30,000 and 40,000 shoppers daily, on average, and more than 12 million shoppers annually. The amusement park and drive-in movie components of the venue help generate high levels of foot traffic. The market assures vendors both indoor and outdoor facilities are very clean. Booth rental fees range from $5 to $35.

  • Days/hours: Sundays 7:30 a.m. to 6 p.m.; Mondays through Wednesdays 9 a.m. to 5 p.m.; Thursdays and Fridays 8 a.m. to 5 p.m.; and Saturdays 8 a.m. to 6:30 p.m.
  • Advertising: Television and newspapers. The market has been featured in a PBS documentary, “A Flea Market Documentary” (2002), as well as on the Travel Channel.
  • Special events: Carnival rides, theatrical performances, drive-in movies and games.

For more information:
$wap Shop
3291 West Sunrise Blvd.
Fort Lauderdale FL 33311
Tel.: 954-791-7927
Email: Online form
Website: www.floridaswapshop.com
Contact Betty and Preston Henn, owners

Anderson Jockey Lot & Farmers’ Market, in Belton, SC, comprises 65 acres and, on an average day, attracts about 30,000 shoppers. Every weekend, more than 1,500 professional, hobby and yard sale dealers offer everything imaginable, including fresh produce, technology and automotive components, books, video, music, tools and hardware, arts and crafts, pets and small farm animals, yard sale items and much more. Most inside vendors sell new merchandise, which runs in fads, according to market owner, William Richard McClellion, III. The market is on a major road into downtown Anderson. “Small business owners are important to us and we’ve done a good job over the years of keeping vendors happy,” he shares. “We sell peanuts and popcorn, and have restaurants. We also have four buildings with restrooms and we keep them clean.” Booth rental is $10 per day indoors and outdoors, for permanent vendors. Spaces are 10’x 10’. If vendors buy 13 weeks in advance, the price drops to $6 a day. Daily spaces are $12.

  • Number of booths: 2,000 spaces, of which 500 are outdoor and 1,500 are indoor.
  • Days/hours: Saturdays 7 a.m. to 5 p.m. and Sundays 8 a.m. to 5 p.m. The office also is open Fridays 9 a.m. to 5 p.m.
  • Advertising: Billboards on I-85 and radio shows; additional advertising likely this year.
  • Special events: car, RV and boat shows, and a chili cook off; other events likely in 2013.
  • Amenities: handicapped accessible, and pet pavilion and dog row.

For more information:
Anderson Jockey Lot & Farmers’ Market
4530 Highway 29 North
Belton SC 29627
Tel.: 864-224-2027
Email: info@jockeylot.com
Web site: www.jockeylot.com
Contact William Richard McClellion, III, owner

Antelope Valley Swap Meet, in Palmdale, CA, is located near Route 138. Booth rental is $10 on Saturdays and $25 on Sundays for a 20’ x 20’ space. Admission is free on Saturdays and, on Sundays, admission is $2 for the general public, $1 for students and seniors, and there is no entry fee for children age 10 and under.

  • Days/hours: Saturdays 8 a.m. to 3 p.m., and Sundays 6 a.m. to 4 p.m.
  • Special events: live music on Sundays.

For more information:
Antelope Valley Swap Meet
5550 Pearblossom Highway
Palmdale CA 93552
Tel.: 661-273-0456
Web site: www.antelopevalleyswapmeet.net
Contact Joyce Bruce, president

Melrose Park Swap-O-Rama, in Melrose Park, IL, is open year round, with outdoor selling from April through November. The market attracts about 7,000 shoppers each weekend, depending upon the weather. Merchandise sold indoors is mainly new and, conversely, goods sold outdoors are mostly used. “The market is convenient to shop because it isn’t that large of a facility,” Jim Pierski, VP of the company, notes. “We are almost always fully occupied, so shoppers can see a full representation of the flea market.” The market’s draw is about a seven-mile radius, which includes the city of Chicago. “We’re easy to access from Chicago through all the main thoroughfares,” Pierski adds. Outdoor booth rental is $28 on Saturdays and $30 on Sundays; and indoor spaces cost $23 on Saturdays and $25 on Sundays.

  • Number of booths: 375, of which 275 are indoor and 100 are outdoor.
  • Days/hours: Fridays 8 a.m. to 3 p.m., and Saturdays and Sundays 7 a.m. to 4 p.m.
  • Advertise: Primarily on the radio.
  • Amenities: Free parking, handicapped accessible, full service snack bar and bathrooms.

For more information:
Melrose Park Swap-O-Rama
4600 West Lake Street
Melrose Park IL 60160
Tel.: 708-344-7300
Website: www.swap-o-rama.com/swap/melrose.html
Contact Deana Mentz

Traders Village, in Grand Prairie, TX, is open year round and average attendance is 65,000 shoppers per weekend. Dealers sell both new and used merchandise, and the most popular items are tires, wheels, furniture, clothes and electronics. The market spans 160 acres, and vendors are offered multiple options and prices for booth rentals, including a locked space for $250 per month and a locked corner space for $280 per month. Shopper admission is free and parking is $3. Attendance is steadily increasing year-over-year, according to Allan Hughes, GM of the company.

  • Number of booths: More than 3,500
  • Days/hours: Saturdays and Sundays, 7 a.m. to dusk
  • Advertising: Radio, billboards, social media and TV
  • Special events: Festivals and other events are planned year round and include a Lunar New Year Festival, Mariachi Festival, Native American Indian Pow Wow and BBQ Cook-off.
  • Of interest: handicapped accessible, “we have nice restrooms and we work hard to keep them clean; we have a crew of 15 that covers the market pulling trash liners and sweeping up each operating day,” Hughes states.

For more information:
Traders Village Grand Prairie
2602 Mayfield Road
Grand Prairie TX 75052
Tel.: 972-647-2331
Fax: 972-647-8585
Email: allan@tradersvillage.com
Website: tradersvillage.com/grand-prairie/
Contact Allan Hughes, general manager, or Jacques DeMott, director of Leasing

First Monday Trade Days, in Canton, TX, is one of America’s oldest and largest flea markets. Spread over 450 acres, it is a community of more than 3,500 people that can grow to 300,000 when the market is open, states Mercy Rushing, marketing director for the city of Canton for First Monday. “We had a study done by Ray Perryman, one of the leading economists in Texas, and he said we get two million appearances a year, and those people could have been here for one day or for four days.”
Eighty percent of the market is indoors, and the outdoor spaces have roofs. Facilities are heated and cooled, as appropriate. Rental fee for a 10’ x 10’ space is about $50 for a four-day period. A “Lock and Leave” option is available so vendors do not have to continually pack up and move their merchandise. In addition to First Monday Trade Days’ restaurants and food court “there is a lot to do in the area,” Rushing continues. “We have a couple of wineries in town that are open during First Monday, as well as a nearby waterpark that brings families to the area. A lot of our vendors that do well are artisans.” Many tweak new merchandise to make it unique. “We have a lot of unusual pieces as well as some things you might see in the mall.” One of the reasons the market is so successful, Rushing adds, is because it is kept clean and maintained. The restroom facilities recently were updated.

  • Number of booths: 7,000
  • Days/hours: Open four days monthly, Thursday through Sunday before the first Monday of each month. Hours are 8 a.m. to sundown, year round, even on holidays and in bad weather.
  • Advertising: Hotel/motel packs; billboards in Louisiana, Oklahoma and Texas; radio; magazines; and TV and cable TV.
  • Special events: Ferris wheels and music.
  • Amenities: Scooters for the elderly and handicapped; first aid facilities; police and fire personnel on the grounds. “Safety is very important to us,” Rushing stresses.

For more information:
First Monday Trade Days
800 First Monday Lane
Canton TX 75103
Tel.: 903-567-6556
Fax: 903-567-2923
Web site: www.firstmondaycanton.com

Whether you are a new vendor carving out your business plan or a seasoned seller considering changing or adding markets, there are many thriving marketplaces across the U.S. Choosing a location and company that aligns with your professional goals is the first step to success in the New Year.

How to Master the Holiday Marketplace

Now is an excellent time for vendors to evaluate the effectiveness of their business practices. Here are a few strategies to consider to ensure that you cover all of your financial bases and enjoy a profitable New Year.

Start by talking to a certified public accountant (CPA). Even if you don’t regularly consult an accountant, speaking with an advisor will help you discern a long-term strategy in addition to helping you get ready for the next tax season. This additional perspective can help you prepare for everything from tracking expenses to filing tax forms. Next, take another look at how you classify your business. Are you a sole proprietorship, partnership or incorporated? If you’re considering forming a limited liability company (LLC) to mitigate some financial risk and reshape your approach to taxes, this is another item to discuss with an accountant. In general, your business entity should reflect your booth’s revenue, which may change if you have worked at flea markets for several years.

Insurance is one factor of increasing importance to vendors, as mobile payment technology becomes more commonplace. Smartphones can play an integral role in the vending experience, so be sure you have adequate coverage in the event that something happens to your phone. Equipment, such as card readers and your inventory, may need to be insured, as well. Information stored on these devices should be backed up, either on a separate hard drive or in a data cache in the cloud.

Full time vendors must file quarterly estimated taxes and self-employment taxes (SE taxes, Form 1040). To avoid paying penalties at the end of the year, get in touch with your State Income Tax Department to be sure you have all of the necessary forms. Crosscheck this information with the SE Tax page on the IRS website. Another important step is to assess your taxes from previous years to see if you underpaid or overestimated your payments. Get your finger on the pulse of what your booth has earned to date, and organize this information well in advance of tax season. Keep a ledger and audit it periodically to be sure it’s up to date.

Additionally, keep your vendor finances and personal expenses separate. Whether you’re a sole proprietor or an LLC, it’s a good practice to open separate checking and savings accounts for the revenue generated by your flea market business. Nellie Akalp, CEO of CorpNet, an online legal document filing service, recommends opening a dedicated savings account into which vendors transfer 25 percent of each payment received. This strategy makes it far less painful when it’s time to pay self-employment or small business taxes. Akalp also suggests opening a business credit card, so that each statement serves as an easily audited trail of the year’s expenses.

In addition to streamlining all of the information pertaining to running your booth, taking the time to protect and back up your personal data will ensure a healthy and prosperous New Year. Taking proactive measures with your finances year round prevents issues from coming up during tax season and throughout your vending schedule.


Provendor - FleaMarketZone.com - Sumner Communications, Inc.

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