Tuesday, July 17, 2018

Small Business Saturday

October 19, 2017 by Molly Nichols  
Filed under How-To Zone

Small Business Saturday debuted in 2010 and was officially recognized by the United States Senate in 2011. American Express® created Small Business Saturday and they continue to evolve the event and provide services to small business owners, including flea and swap meet business owners. The credit card company offers free tools and resources online such as signage, social media posts, and a network of small business communities. Small Business Saturday grows year after year and continues to be a lucrative day of business for local sellers and shop... 

Six Tips for Easy Holiday Merchandising

October 17, 2017 by mbrophy  
Filed under How-To Zone

This time of year, vendors are splitting their time and attention in many different directions. From selling at different markets, fall fairs, and festivals to sourcing the perfect holiday merchandise it is a busy time of the year. In every selling space and with each new batch of inventory, it is important to set yourself up for success – literally. Leading up to the holiday rush, it is easy to put merchandising on the backburner. However, that’s the equivalent of running the race and not crossing the finish line. Keep the following tips in... 

Growing Sales with Social Media

September 14, 2017 by Molly Nichols  
Filed under How-To Zone

Marketing your booth through social media can be extremely beneficial to your business. An entirely new audience will be reached and your loyal customers will have new ways to interact with you. Here is some advice on getting the most for your booth through marketing on social media. 1) Streamline Your Appearance People need to be able to visually connect your in-person business with your online presence. Make sure you maintain a specific image and message through social media and real life. If you do not have a logo, create one to use as a profile... 

Sourcing Wholesale Products

August 15, 2017 by mbrophy  
Filed under How-To Zone

Whether you’re a veteran flea vendor or new to the game, it’s always a good idea to brush up on wholesale terminology. Our industry is rapidly evolving and there are many types of wholesale sources to purchase products from. The Merchandiser has broken down common terminology and major types of wholesale suppliers to help clear the air. Cash-and-Carry Wholesalers As the name implies, these wholesalers take upfront payment only for their goods. These types of wholesalers are most often found at trade shows focusing on apparel and fashion accessories.... 

Profit with Pet Products

August 10, 2017 by mbrophy  
Filed under How-To Zone

It’s no secret that people splurge for their pets. Though the United States economy was unstable for many years, according to Pet Age, “There has been one sector serving as a solid backbone for the country — the pet industry.  Driven by people who see pets as family members and strive to improve their lives on a daily basis, the industry has accounted for a whopping $66 billion in consumer spending since the conclusion of 2016.” Not just pet spending, but pet ownership is rising too. The number of “pet parents” has reached 84.6 million... 

Preventing Shrink at Fleas, Fairs, and Festivals

July 20, 2017 by mbrophy  
Filed under How-To Zone

The heat of summer is prime time for a busy sales season for flea, fair, and festival sellers. Making the most out of sales means selling larger volumes, but also preventing losses. According to the National Retail Federation, shrink, or inventory that is lost or unaccounted for, costs sellers billions each year. That’s a huge difference for your bottom line. Causes In order to prevent shrinkage, we first need to understand why it happens. There are three main causes: shoplifting, employee theft, and administrative error. Customer theft accounts... 

Personal Touch Products: Custom Gifts, High Margins

July 6, 2017 by mbrophy  
Filed under How-To Zone

Personal Touch Products offer flea, fair, and festival vendors a unique opportunity to create and sell completely customized and meaningful gifts. Their three signature software programs allow vendors to print one-of-a-kind art products detailing first and last name meanings and origins, family coat of arms, and pet mementos for customers on the spot. Using your computer and the unique software and supplies offered by this company, you can create a wide variety of beautiful gift items including framed and matted keepsakes, jewelry boxes, mouse pads,... 

Tips for Exhibiting at Fairs and Festivals

June 13, 2017 by mbrophy  
Filed under How-To Zone

One of the main differences between exhibiting at a flea market and a county or state fair is the application and selection process. Big fairs have high traffic and limited booth space. This translates to large profits for vendors, but also lots of competition. Marla Calico, president and CEO of the International Association of Fairs and Expositions (IAFE), shares some tips on what it takes to create a successful exhibit for a larger fair. Be Unique “I would focus on uniqueness and something along a theme,” says Calico. “For example, focus... 

Selling Secrets: Pricing Strategies

April 12, 2017 by LisaE  
Filed under How-To Zone

Here at the Merchandiser, we’ve been around the flea market and swap meet business for close to 30 years and we’ve seen a thing or two in the marketplace. We’ve seen soaring prices on trendy antiques, and we’ve seen bargain basement prices on things people have trouble giving away. So where does this huge range in pricing leave a vendor who is trying to get started? How do you set your prices so that your products sell, while not giving away all your profits simultaneously? Consider these selling techniques the next time... 

2017 Strategies for Growth

February 2, 2017 by mbrophy  
Filed under How-To Zone

It’s already February, which means outdoor flea market season is fast approaching in the Northern states. Between the expected tax changes under President Trump and a surge in value-priced shopping from our younger demographics, many small businesses are hopeful that 2017 will be a prosperous year. To make the most out of this consumer-confident year, it’s important to have a clear strategy for your business. Follow Merchandiser‘s tips for tightening your bottom line, boosting your sales, and taking your business to the next level. Know... 

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