Wednesday, August 23, 2017

Technology Use for Holiday Sales

August 9, 2016 by mbrophy  
Filed under How-To Zone

As we approach the holidays, now is the time to evaluate your flea market or swap meet business technology to make sure your process is optimized for the new season. For many merchants, stepping up booth practices means utilizing additional technology for a faster and more informative selling experience. Credit Card Processors If you haven’t started accepting debit or credit cards at your booth or stall, there is no time like the present to start. The holiday season attracts a variety of shoppers, including those who might not be accustomed... 

5 Tips to Grow Your Sales

July 7, 2016 by LisaE  
Filed under How-To Zone

It’s already mid 2016 – the year is just flying by, so it’s time to take a minute to see how your business is doing. Did you set sales or profit goals at the start of the year? If you did – how are you doing? Are you satisfied with how things are going? If you answered ‘Yes,’ – good for you! If you answered ‘No,’ or ‘Well…’ – we’ve got some help for you right here. Flea market and swap meet vendors face the same pressures as every other retailer in the business, including having to compete with online retailers and... 

What Do Flea Market Shoppers Want?

June 22, 2016 by mbrophy  
Filed under How-To Zone

Flea market shoppers come looking for a bargain. But there has got to be more to it than that. With chain stores and independent retailers offering competitive pricing, and the diverse range of products available online – what is it that flea market shoppers really want? Merchandiser’s annual survey shows the most popular flea market products remain novelty items, jewelry, apparel, electronics, scented products, and arts and crafts. This data tells us that customers are looking for unique goods and a fun atmosphere. Flea market visitors are... 

How to Sell More, The Smart Way

June 5, 2016 by LisaE  
Filed under How-To Zone

To be a successful vendor, you need to sell, sell smart, and sell MORE. So what’s the secret behind becoming a super-star booth owner? Knowing what the shoppers want exactly when they want it. Today’s market is not your grandfather’s market. Yes, there are still lots of antiques and collectibles in the marketplace, but in the past few years many markets and swap meets have seen the proliferation of trendy new food markets, farmers markets, specialty auctions, themed promotional weekends, and more. All of these new market features are designed... 

How to Switch Off an Irate Customer

May 12, 2016 by luke  
Filed under How-To Zone

by John Tschohl Despite the obnoxious behavior, loud shouting, screeching voices, clenching fists, pointing fingers, red faces and all, most irate customers have a sad message. Most likely they are trying to tell you that they are feeling hurt, ignored, disrespected, unappreciated and unloved. It’s easy to get flustered or upset when you’re confronted with an angry customer; and, if you don’t know how to respond, you can easily make the situation worse. However, when you respond calmly and with empathy, you can stay in control,... 

Successfully Transitioning from Vendor to Wholesaler

March 18, 2016 by mbrophy  
Filed under How-To Zone

By Meaghan Brophy Starting a wholesale business can seem like a daunting task. Partnering with the correct manufacturers, organizing warehouse space, and connecting with retail customers is a lot to handle. Luckily for you, vendors and retailers have the upper hand when it comes to breaking into the wholesale industry. David Pomerantz, founder of MysticFireLights, recently expanded his retail business into wholesale. “Starting on the retail level, and already having that experience in the industry makes it a lot easier,” he explains.... 

Seven Sales Tips to Grow Your Business

February 9, 2016 by mbrophy  
Filed under How-To Zone

By Meaghan Brophy Spring is fast approaching, and the new season provides a perfect opportunity to enhance or revamp your sales strategy. Use the following tips to help gear up your booth for a profitable spring. Send Regular Email Blasts Collect email addresses at your booth to send promotions, current inventory, and upcoming events. Keeping customers up-to-date on your catalogue is important to help retain repeat buyers and create a sense of urgency. If someone sees an item that they like ahead of time, they are more likely to make a beeline for... 

Maximizing Your Presence at Flea Markets, Fairs and Others

February 2, 2016 by publisher  
Filed under How-To Zone

by Kevin Zimmerman Many retailers are increasingly splitting their time at different sites – flea markets, fairs, and other outlets – in an understandable attempt at boosting their selling potential. But novices and even some veterans may not necessarily be maximizing their opportunities. Following are some tips to keep in mind when approaching a new alternative … or perhaps even when refining how you do business in your usual venue. Do Your Research. Whether you are exploring a Sunday-only flea market or a large annual county or state fair,... 

Marketing Keys to Success: What Door Will You Open Next?

January 7, 2016 by publisher  
Filed under How-To Zone

By Mackenzie Hurlbert It’s a hard truth to admit: vendors can have the best products in their niche, but if they fail to market their booths well, their success will be limited. Don’t handicap yourself with weak marketing techniques! Open doors to finding new customers online, on social media, and in-person. Here are a few simple tricks of the trade you can integrate into your daily marketing efforts for increased customer response and improved traffic and sales. Catch Attention with Coupons Coupons aren’t the clipped out paper... 

5 Tips for Booming Holiday Sales

October 1, 2015 by LisaE  
Filed under How-To Zone

by Lisa Evans Let me share a number with you: $616.1 billion – that’s billion with a B. What does it represent? This mind-blowing number is the amount of money US consumers spent on holiday merchandise during the 2014 Christmas season – all purchased in-store or offline. What does this mean for you, as a swap meet or flea market vendor? It means GET READY because the two biggest sales months of the year are coming! According to all the forecasts done by the National Retail Federation, the 2015 holiday season is expected to not only match... 

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