Monday, October 15, 2018

4 Trade Show Tips

March 6, 2018 by mbrophy  
Filed under How-To Zone

Make a Plan If you fail to plan you plan to fail. Setting a goal is the first step towards a successful trade show buying experience. Have a product wish list of items you wish to purchase and even a desired price range. Use the show’s matchmaking service or exhibitor directory to find exhibitors who sell those products ahead of time. Set up appointments in advance with the suppliers you’re most interested in. Once your appointments are set, build out the rest of your trade show itinerary. Many trade shows also have an educational component... 

Sourcing Closeout and Liquidation Products for Your Business

February 1, 2018 by mbrophy  
Filed under How-To Zone

Wholesale liquidators are suppliers who have large amounts of surplus wholesale merchandise. Many quality liquidators work with name brand retailers to purchase their extra inventory at low rates. This extra merchandise can be from customer returns, seasonal changes, overstocks, or imperfect qualities. Liquidators handle the items major retailers no longer wish to sell. Liquidators purchase this excess inventory in very large quantities, so these companies typically have warehouses to accommodate many pallets and truckloads or products. Retailers,... 

Pop Up Potential for 2018

January 23, 2018 by LisaE  
Filed under How-To Zone

According to PopUp Republic founder Jeremy Baras, pop-up fairs, markets and events are a trend that has grown exponentially in the past few years and will continue to strengthen in 2018. The fleeting nature of a pop-up is one of the key features that make them so attractive to shoppers of all kinds. FOMO – the fear of missing out – motivates shoppers to visit a market or festival that won’t be around for more than a few days. Pop-up events, especially swap meets, flea markets, and food truck get-togethers can offer exclusive, locally... 

Grow Your Vendor Business with Facebook

January 18, 2018 by LisaE  
Filed under How-To Zone

As a busy market vendor, finding time to advertise your business can be tough, but Facebook has rolled out some new tricks to help. In addition to asking your customers to like and follow your business on Facebook, there are some simple steps you can take to boost your online presence to help you find new fans, as well as keep your current customers engaged and coming back to your booth, time after time. According to SEO experts, the average amount of time consumers spend on an individual brand’s website is about 3 minutes, 49 seconds.... 

New Year Marketing Plan

January 16, 2018 by Molly Nichols  
Filed under How-To Zone

2018 is going to be your year! Start off with a bang by creating a marketing plan for yourself. Every vendor has a different style and way of doing things, but setting yourself up with an outline full of ideas, goals, and how to achieve them is necessary for everyone. As Chinese philosopher, Confucius said, “A man who does not plan long ahead will find trouble at his door.” Grow your flea market business and plan for the year ahead by focusing on these four areas. 1. Organizing Your Business Running a flea market business can get hectic. Running... 

Utilizing Trade Show Apps to Maximise Your Experience

December 19, 2017 by mbrophy  
Filed under How-To Zone

We’ve all heard the basic elements of trade show success: wear comfortable shoes, work in teams, and come ready with a game plan. However, as much as the retail and flea market industry is changing, trade shows are changing, too. Improved trade show websites and especially mobile apps have made organizing your contacts, planning your trip, and connecting with exhibitors much easier and more effective. Many major trade shows have a custom app for their events. Always check your phone’s app store for the latest version. They are usually released... 

Building Repeat Customers

December 12, 2017 by Molly Nichols  
Filed under How-To Zone

Working with repeat customers is much easier than acquiring new ones. According to Bain & Company, it costs 6-7 times more money to land a new customer than to retain an existing one. Not only that, but Marketing Metrics says the probability of selling to an existing customer is 60-70 percent — those aren’t bad odds. Save your time and resources by building repeat and loyal customers with these tips: Offer Additional Benefits Creating loyal customers involves doing more than just selling products for bargain prices. Give your customers a... 

Spread the Holiday Spirit with Family-Friendly Crafts

December 5, 2017 by mbrophy  
Filed under How-To Zone

The holiday shopping season is a busy time for market vendors. It’s also a special time for families. Many children have breaks from school, and parents are looking to spend more quality time together. A fun-filled day at the flea market or seasonal pop-up usually fits the bill. Shoppers are of course looking for the perfect gift, unique discoveries, and value-priced treasures, but they are also looking to make some lasting memories. Hosting family-friendly crafts are a great way to spread holiday cheer while engaging shoppers and boosting sales.... 

2018 Trade Show Calendar

November 30, 2017 by publisher  
Filed under How-To Zone

Tradeshow Calendar provided by Tradeshows by Month January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 Tradeshows by State Alaska Alabama Arizona California Colorado District of Columbia Florida Georgia Hawaii Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North... 

Supporting Small Business Around the World

November 21, 2017 by mbrophy  
Filed under How-To Zone

Fair trade is a social movement with a goal of helping artisans, makers, farmers, and producers, usually in developing countries, realize better trading conditions and promote sustainability. It’s a way of doing business that promotes respect and tries to draw a clearer, straighter line between the maker of a product and the end consumer in international trade. Sanyork Fair Trade offers fair trade products direct from skilled artisans. Michel Kessler of Sanyork tells The Merchandiser Group, “All of the products that we carry are fair trade.... 

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