Saturday, June 24, 2017

How to Switch Off an Irate Customer

May 12, 2016 by luke  
Filed under How-To Zone

by John Tschohl Despite the obnoxious behavior, loud shouting, screeching voices, clenching fists, pointing fingers, red faces and all, most irate customers have a sad message. Most likely they are trying to tell you that they are feeling hurt, ignored, disrespected, unappreciated and unloved. It’s easy to get flustered or upset when you’re confronted with an angry customer; and, if you don’t know how to respond, you can easily make the situation worse. However, when you respond calmly and with empathy, you can stay in control,... 

Successfully Transitioning from Vendor to Wholesaler

March 18, 2016 by mbrophy  
Filed under How-To Zone

By Meaghan Brophy Starting a wholesale business can seem like a daunting task. Partnering with the correct manufacturers, organizing warehouse space, and connecting with retail customers is a lot to handle. Luckily for you, vendors and retailers have the upper hand when it comes to breaking into the wholesale industry. David Pomerantz, founder of MysticFireLights, recently expanded his retail business into wholesale. “Starting on the retail level, and already having that experience in the industry makes it a lot easier,” he explains.... 

Seven Sales Tips to Grow Your Business

February 9, 2016 by mbrophy  
Filed under How-To Zone

By Meaghan Brophy Spring is fast approaching, and the new season provides a perfect opportunity to enhance or revamp your sales strategy. Use the following tips to help gear up your booth for a profitable spring. Send Regular Email Blasts Collect email addresses at your booth to send promotions, current inventory, and upcoming events. Keeping customers up-to-date on your catalogue is important to help retain repeat buyers and create a sense of urgency. If someone sees an item that they like ahead of time, they are more likely to make a beeline for... 

Maximizing Your Presence at Flea Markets, Fairs and Others

February 2, 2016 by publisher  
Filed under How-To Zone

by Kevin Zimmerman Many retailers are increasingly splitting their time at different sites – flea markets, fairs, and other outlets – in an understandable attempt at boosting their selling potential. But novices and even some veterans may not necessarily be maximizing their opportunities. Following are some tips to keep in mind when approaching a new alternative … or perhaps even when refining how you do business in your usual venue. Do Your Research. Whether you are exploring a Sunday-only flea market or a large annual county or state fair,... 

Marketing Keys to Success: What Door Will You Open Next?

January 7, 2016 by publisher  
Filed under How-To Zone

By Mackenzie Hurlbert It’s a hard truth to admit: vendors can have the best products in their niche, but if they fail to market their booths well, their success will be limited. Don’t handicap yourself with weak marketing techniques! Open doors to finding new customers online, on social media, and in-person. Here are a few simple tricks of the trade you can integrate into your daily marketing efforts for increased customer response and improved traffic and sales. Catch Attention with Coupons Coupons aren’t the clipped out paper... 

5 Tips for Booming Holiday Sales

October 1, 2015 by LisaE  
Filed under How-To Zone

by Lisa Evans Let me share a number with you: $616.1 billion – that’s billion with a B. What does it represent? This mind-blowing number is the amount of money US consumers spent on holiday merchandise during the 2014 Christmas season – all purchased in-store or offline. What does this mean for you, as a swap meet or flea market vendor? It means GET READY because the two biggest sales months of the year are coming! According to all the forecasts done by the National Retail Federation, the 2015 holiday season is expected to not only match... 

Market Traders Insurance: How to Protect Yourself Before Going to Market

April 16, 2015 by publisher  
Filed under How-To Zone

By James McAllister Market vendors lead busy lives. Their active workdays see them come into contact with a number of potential threats on a daily basis – all of which could put their business and livelihoods at risk. It does not matter how careful or cautious you are; the only way to really protect against unexpected accidents is to take out comprehensive market traders insurance. However, because market vendors can deal with a number of different products, in a wide range of situations, it is virtually impossible to definitively say which types... 

Profiting In the Cart and Kiosk Business: How to Get Started

April 10, 2015 by publisher  
Filed under How-To Zone

By IvyLee Rosario The term “mobile merchant” has been an ever-changing one, from flea market vending to pop-up stores. Merchants are always looking for the next trending way to sell merchandise while continuing to be efficient and easy to find. If looking to expand your product line to reach a different audience, why not consider taking up shop at your local mall? Leasing a cart or kiosk space is an easy alternative that will reach a large set of people. Although this may seem complicated at first, the process can be as quick as a few... 

PROVENDOR: 5 Tips to Grow Your Business in 2015

February 3, 2015 by publisher  
Filed under How-To Zone

It is that time of year again, time to sit down and set goals and targets for the coming year. With the economy finally beginning to show some solid signs of life, there is no reason 2015 cannot be a great year for your business — as long as you have a plan and stick to it. After speaking with experts, it is clear that success in the retail sector will require retailers and vendors to be more nimble, more flexible, and more connected to their customers than ever before. No matter whether you run a small flea market stall or an upscale boutique,... 

Buy Safely, Sell Safely: Avoiding Counterfeit Merchandise

January 26, 2015 by publisher  
Filed under How-To Zone

By Sharon Wolff, Media and Merchandise Consultant to Wolff’s Flea Market Note: We recognize the Merchandiser Magazines commitment as a reliable source for wholesaler connections. Information in this article reflects experiences, conclusions, logic, hunches and opinions of Wolff’s Flea Market. It is not intended to be legal advice. We are not lawyers or trademark experts. Ongoing research is collected from a variety of sources. Trademarks and brand names mentioned in this article are depicted for purposes of education, example and discussion... 

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