Friday, June 22, 2018

Utilizing Trade Show Apps to Maximise Your Experience

December 19, 2017 by mbrophy  
Filed under How-To Zone

We’ve all heard the basic elements of trade show success: wear comfortable shoes, work in teams, and come ready with a game plan. However, as much as the retail and flea market industry is changing, trade shows are changing, too. Improved trade show websites and especially mobile apps have made organizing your contacts, planning your trip, and connecting with exhibitors much easier and more effective. Many major trade shows have a custom app for their events. Always check your phone’s app store for the latest version. They are usually released... 

Building Repeat Customers

December 12, 2017 by Molly Nichols  
Filed under How-To Zone

Working with repeat customers is much easier than acquiring new ones. According to Bain & Company, it costs 6-7 times more money to land a new customer than to retain an existing one. Not only that, but Marketing Metrics says the probability of selling to an existing customer is 60-70 percent — those aren’t bad odds. Save your time and resources by building repeat and loyal customers with these tips: Offer Additional Benefits Creating loyal customers involves doing more than just selling products for bargain prices. Give your customers a... 

Spread the Holiday Spirit with Family-Friendly Crafts

December 5, 2017 by mbrophy  
Filed under How-To Zone

The holiday shopping season is a busy time for market vendors. It’s also a special time for families. Many children have breaks from school, and parents are looking to spend more quality time together. A fun-filled day at the flea market or seasonal pop-up usually fits the bill. Shoppers are of course looking for the perfect gift, unique discoveries, and value-priced treasures, but they are also looking to make some lasting memories. Hosting family-friendly crafts are a great way to spread holiday cheer while engaging shoppers and boosting sales.... 

2018 Trade Show Calendar

November 30, 2017 by publisher  
Filed under How-To Zone

Tradeshow Calendar provided by Tradeshows by Month January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 Tradeshows by State Alaska Alabama Arizona California Colorado District of Columbia Florida Georgia Hawaii Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North... 

Supporting Small Business Around the World

November 21, 2017 by mbrophy  
Filed under How-To Zone

Fair trade is a social movement with a goal of helping artisans, makers, farmers, and producers, usually in developing countries, realize better trading conditions and promote sustainability. It’s a way of doing business that promotes respect and tries to draw a clearer, straighter line between the maker of a product and the end consumer in international trade. Sanyork Fair Trade offers fair trade products direct from skilled artisans. Michel Kessler of Sanyork tells The Merchandiser Group, “All of the products that we carry are fair trade.... 

The Do’s and Don’ts of Flea Market Selling

November 20, 2017 by Molly Nichols  
Filed under How-To Zone

Being a successful flea market seller takes time and is a learning experience. There are some basic Do’s and Don’ts when it comes to flea market selling. We recently took to Flea Market Zone’s twitter account to share our #FMZAdvice. Here are the most important things to remember as a vendor: Do: Bring refreshments! Long days braving the elements take a lot of energy and although many markets offer food, there is no guarantee it’s enough to sustain you all day. Make sure you have plenty of water and beverages as well as food to keep you... 

Pop-Ups and Special Event Planning

November 8, 2017 by Molly Nichols  
Filed under How-To Zone

Planning your very own pop-up or special event takes a lot of preparation. In order for a seamless, successful event to happen, there is a lot of groundwork that must take place. Before you begin, make sure you have a budget. A financial plan greatly affects the type of event you will be having and figuring out the numbers is the first step before getting into the real planning. It is important to lead with an idea when creating a special event or pop-up. It should be a concept that leaves visitors with a feeling and mindset rather than a product.... 

Small Business Saturday

October 19, 2017 by Molly Nichols  
Filed under How-To Zone

Small Business Saturday debuted in 2010 and was officially recognized by the United States Senate in 2011. American Express® created Small Business Saturday and they continue to evolve the event and provide services to small business owners, including flea and swap meet business owners. The credit card company offers free tools and resources online such as signage, social media posts, and a network of small business communities. Small Business Saturday grows year after year and continues to be a lucrative day of business for local sellers and shop... 

Six Tips for Easy Holiday Merchandising

October 17, 2017 by mbrophy  
Filed under How-To Zone

This time of year, vendors are splitting their time and attention in many different directions. From selling at different markets, fall fairs, and festivals to sourcing the perfect holiday merchandise it is a busy time of the year. In every selling space and with each new batch of inventory, it is important to set yourself up for success – literally. Leading up to the holiday rush, it is easy to put merchandising on the backburner. However, that’s the equivalent of running the race and not crossing the finish line. Keep the following tips in... 

Growing Sales with Social Media

September 14, 2017 by Molly Nichols  
Filed under How-To Zone

Marketing your booth through social media can be extremely beneficial to your business. An entirely new audience will be reached and your loyal customers will have new ways to interact with you. Here is some advice on getting the most for your booth through marketing on social media. 1) Streamline Your Appearance People need to be able to visually connect your in-person business with your online presence. Make sure you maintain a specific image and message through social media and real life. If you do not have a logo, create one to use as a profile... 

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