Monday, June 26, 2017

Tips for Exhibiting at Fairs and Festivals

June 13, 2017 by mbrophy  
Filed under How-To Zone

One of the main differences between exhibiting at a flea market and a county or state fair is the application and selection process. Big fairs have high traffic and limited booth space. This translates to large profits for vendors, but also lots of competition. Marla Calico, president and CEO of the International Association of Fairs and Expositions (IAFE), shares some tips on what it takes to create a successful exhibit for a larger fair. Be Unique “I would focus on uniqueness and something along a theme,” says Calico. “For example, focus... 

Selling Secrets: Pricing Strategies

April 12, 2017 by LisaE  
Filed under How-To Zone

Here at the Merchandiser, we’ve been around the flea market and swap meet business for close to 30 years and we’ve seen a thing or two in the marketplace. We’ve seen soaring prices on trendy antiques, and we’ve seen bargain basement prices on things people have trouble giving away. So where does this huge range in pricing leave a vendor who is trying to get started? How do you set your prices so that your products sell, while not giving away all your profits simultaneously? Consider these selling techniques the next time... 

2017 Strategies for Growth

February 2, 2017 by mbrophy  
Filed under How-To Zone

It’s already February, which means outdoor flea market season is fast approaching in the Northern states. Between the expected tax changes under President Trump and a surge in value-priced shopping from our younger demographics, many small businesses are hopeful that 2017 will be a prosperous year. To make the most out of this consumer-confident year, it’s important to have a clear strategy for your business. Follow Merchandiser‘s tips for tightening your bottom line, boosting your sales, and taking your business to the next level. Know... 

Made In the USA Equals Sizzling Sales

January 1, 2017 by LisaE  
Filed under How-To Zone

Swap meet and flea market vendors from across the country are starting to get tuned into the “Made in USA” message. What’s behind this growing merchandise trend? There are any number of reasons why shoppers are choosing to seek out and buy Made In the USA products, and as savvy vendors know, the merchandise follows the money. Defining Made in USA The US Federal Trade Commission states that a product may be labeled as “Made in America” if at minimum 75 percent of the finished product is “US content.” This includes parts and labor, and... 

Three Tips for Successful Holiday Sales

November 17, 2016 by mbrophy  
Filed under How-To Zone

The holiday season is often the busiest and most profitable time for flea and swap vendors. Preparing for the season can seem like a daunting task. However, you can make the most of the holiday shopping season with just a few simple adjustments. Whether you have a permanent booth or travel to different markets, these tips will help you boost sales this holiday season. Spice Up Inventory Whether you make your own products or buy wholesale, if you’re a seasoned flea marketer, you probably have a set of go-to products that consistently sell well.... 

Holiday Selling Preparations

August 16, 2016 by mbrophy  
Filed under How-To Zone

As a seasoned swap meet vendor, you know summer selling and holiday selling are a night and day experience. Warm-weather flea market goers are often tourists, day-trippers, or families looking for a fun trip. Winter shoppers are often locals looking for unique gifts and low prices. As you make the switch this fall, keep in mind these seasonal differences: Protect from the Elements Depending on where you are in the country, more than just the clientele will be changing for the holiday season. Winter is coming, which means snow for many of us. Products... 

Technology Use for Holiday Sales

August 9, 2016 by mbrophy  
Filed under How-To Zone

As we approach the holidays, now is the time to evaluate your flea market or swap meet business technology to make sure your process is optimized for the new season. For many merchants, stepping up booth practices means utilizing additional technology for a faster and more informative selling experience. Credit Card Processors If you haven’t started accepting debit or credit cards at your booth or stall, there is no time like the present to start. The holiday season attracts a variety of shoppers, including those who might not be accustomed... 

5 Tips to Grow Your Sales

July 7, 2016 by LisaE  
Filed under How-To Zone

It’s already mid 2016 – the year is just flying by, so it’s time to take a minute to see how your business is doing. Did you set sales or profit goals at the start of the year? If you did – how are you doing? Are you satisfied with how things are going? If you answered ‘Yes,’ – good for you! If you answered ‘No,’ or ‘Well…’ – we’ve got some help for you right here. Flea market and swap meet vendors face the same pressures as every other retailer in the business, including having to compete with online retailers and... 

What Do Flea Market Shoppers Want?

June 22, 2016 by mbrophy  
Filed under How-To Zone

Flea market shoppers come looking for a bargain. But there has got to be more to it than that. With chain stores and independent retailers offering competitive pricing, and the diverse range of products available online – what is it that flea market shoppers really want? Merchandiser’s annual survey shows the most popular flea market products remain novelty items, jewelry, apparel, electronics, scented products, and arts and crafts. This data tells us that customers are looking for unique goods and a fun atmosphere. Flea market visitors are... 

How to Sell More, The Smart Way

June 5, 2016 by LisaE  
Filed under How-To Zone

To be a successful vendor, you need to sell, sell smart, and sell MORE. So what’s the secret behind becoming a super-star booth owner? Knowing what the shoppers want exactly when they want it. Today’s market is not your grandfather’s market. Yes, there are still lots of antiques and collectibles in the marketplace, but in the past few years many markets and swap meets have seen the proliferation of trendy new food markets, farmers markets, specialty auctions, themed promotional weekends, and more. All of these new market features are designed... 

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