Wednesday, November 22, 2017

Supporting Small Business Around the World

November 21, 2017 by mbrophy  
Filed under How-To Zone

Fair trade is a social movement with a goal of helping artisans, makers, farmers, and producers, usually in developing countries, realize better trading conditions and promote sustainability. It’s a way of doing business that promotes respect and tries to draw a clearer, straighter line between the maker of a product and the end consumer in international trade. Sanyork Fair Trade offers fair trade products direct from skilled artisans. Michel Kessler of Sanyork tells The Merchandiser Group, “All of the products that we carry are fair trade.... 

The Do’s and Don’ts of Flea Market Selling

November 20, 2017 by Molly Nichols  
Filed under How-To Zone

Being a successful flea market seller takes time and is a learning experience. There are some basic Do’s and Don’ts when it comes to flea market selling. We recently took to Flea Market Zone’s twitter account to share our #FMZAdvice. Here are the most important things to remember as a vendor: Do: Bring refreshments! Long days braving the elements take a lot of energy and although many markets offer food, there is no guarantee it’s enough to sustain you all day. Make sure you have plenty of water and beverages as well as food to keep you... 

Pop-Ups and Special Event Planning

November 8, 2017 by Molly Nichols  
Filed under How-To Zone

Planning your very own pop-up or special event takes a lot of preparation. In order for a seamless, successful event to happen, there is a lot of groundwork that must take place. Before you begin, make sure you have a budget. A financial plan greatly affects the type of event you will be having and figuring out the numbers is the first step before getting into the real planning. It is important to lead with an idea when creating a special event or pop-up. It should be a concept that leaves visitors with a feeling and mindset rather than a product.... 

Small Business Saturday

October 19, 2017 by Molly Nichols  
Filed under How-To Zone

Small Business Saturday debuted in 2010 and was officially recognized by the United States Senate in 2011. American Express® created Small Business Saturday and they continue to evolve the event and provide services to small business owners, including flea and swap meet business owners. The credit card company offers free tools and resources online such as signage, social media posts, and a network of small business communities. Small Business Saturday grows year after year and continues to be a lucrative day of business for local sellers and shop... 

Six Tips for Easy Holiday Merchandising

October 17, 2017 by mbrophy  
Filed under How-To Zone

This time of year, vendors are splitting their time and attention in many different directions. From selling at different markets, fall fairs, and festivals to sourcing the perfect holiday merchandise it is a busy time of the year. In every selling space and with each new batch of inventory, it is important to set yourself up for success – literally. Leading up to the holiday rush, it is easy to put merchandising on the backburner. However, that’s the equivalent of running the race and not crossing the finish line. Keep the following tips in... 

Growing Sales with Social Media

September 14, 2017 by Molly Nichols  
Filed under How-To Zone

Marketing your booth through social media can be extremely beneficial to your business. An entirely new audience will be reached and your loyal customers will have new ways to interact with you. Here is some advice on getting the most for your booth through marketing on social media. 1) Streamline Your Appearance People need to be able to visually connect your in-person business with your online presence. Make sure you maintain a specific image and message through social media and real life. If you do not have a logo, create one to use as a profile... 

Sourcing Wholesale Products

August 15, 2017 by mbrophy  
Filed under How-To Zone

Whether you’re a veteran flea vendor or new to the game, it’s always a good idea to brush up on wholesale terminology. Our industry is rapidly evolving and there are many types of wholesale sources to purchase products from. The Merchandiser has broken down common terminology and major types of wholesale suppliers to help clear the air. Cash-and-Carry Wholesalers As the name implies, these wholesalers take upfront payment only for their goods. These types of wholesalers are most often found at trade shows focusing on apparel and fashion accessories.... 

Profit with Pet Products

August 10, 2017 by mbrophy  
Filed under How-To Zone

It’s no secret that people splurge for their pets. Though the United States economy was unstable for many years, according to Pet Age, “There has been one sector serving as a solid backbone for the country — the pet industry.  Driven by people who see pets as family members and strive to improve their lives on a daily basis, the industry has accounted for a whopping $66 billion in consumer spending since the conclusion of 2016.” Not just pet spending, but pet ownership is rising too. The number of “pet parents” has reached 84.6 million... 

Preventing Shrink at Fleas, Fairs, and Festivals

July 20, 2017 by mbrophy  
Filed under How-To Zone

The heat of summer is prime time for a busy sales season for flea, fair, and festival sellers. Making the most out of sales means selling larger volumes, but also preventing losses. According to the National Retail Federation, shrink, or inventory that is lost or unaccounted for, costs sellers billions each year. That’s a huge difference for your bottom line. Causes In order to prevent shrinkage, we first need to understand why it happens. There are three main causes: shoplifting, employee theft, and administrative error. Customer theft accounts... 

Personal Touch Products: Custom Gifts, High Margins

July 6, 2017 by mbrophy  
Filed under How-To Zone

Personal Touch Products offer flea, fair, and festival vendors a unique opportunity to create and sell completely customized and meaningful gifts. Their three signature software programs allow vendors to print one-of-a-kind art products detailing first and last name meanings and origins, family coat of arms, and pet mementos for customers on the spot. Using your computer and the unique software and supplies offered by this company, you can create a wide variety of beautiful gift items including framed and matted keepsakes, jewelry boxes, mouse pads,... 

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