Tuesday, September 26, 2017

Growing Sales with Social Media

September 14, 2017 by Molly Nichols  
Filed under How-To Zone

Marketing your booth through social media can be extremely beneficial to your business. An entirely new audience will be reached and your loyal customers will have new ways to interact with you. Here is some advice on getting the most for your booth through marketing on social media. 1) Streamline Your Appearance People need to be able to visually connect your in-person business with your online presence. Make sure you maintain a specific image and message through social media and real life. If you do not have a logo, create one to use as a profile... 

Sourcing Wholesale Products

August 15, 2017 by mbrophy  
Filed under How-To Zone

Whether you’re a veteran flea vendor or new to the game, it’s always a good idea to brush up on wholesale terminology. Our industry is rapidly evolving and there are many types of wholesale sources to purchase products from. The Merchandiser has broken down common terminology and major types of wholesale suppliers to help clear the air. Cash-and-Carry Wholesalers As the name implies, these wholesalers take upfront payment only for their goods. These types of wholesalers are most often found at trade shows focusing on apparel and fashion accessories.... 

Profit with Pet Products

August 10, 2017 by mbrophy  
Filed under How-To Zone

It’s no secret that people splurge for their pets. Though the United States economy was unstable for many years, according to Pet Age, “There has been one sector serving as a solid backbone for the country — the pet industry.  Driven by people who see pets as family members and strive to improve their lives on a daily basis, the industry has accounted for a whopping $66 billion in consumer spending since the conclusion of 2016.” Not just pet spending, but pet ownership is rising too. The number of “pet parents” has reached 84.6 million... 

Preventing Shrink at Fleas, Fairs, and Festivals

July 20, 2017 by mbrophy  
Filed under How-To Zone

The heat of summer is prime time for a busy sales season for flea, fair, and festival sellers. Making the most out of sales means selling larger volumes, but also preventing losses. According to the National Retail Federation, shrink, or inventory that is lost or unaccounted for, costs sellers billions each year. That’s a huge difference for your bottom line. Causes In order to prevent shrinkage, we first need to understand why it happens. There are three main causes: shoplifting, employee theft, and administrative error. Customer theft accounts... 

Personal Touch Products: Custom Gifts, High Margins

July 6, 2017 by mbrophy  
Filed under How-To Zone

Personal Touch Products offer flea, fair, and festival vendors a unique opportunity to create and sell completely customized and meaningful gifts. Their three signature software programs allow vendors to print one-of-a-kind art products detailing first and last name meanings and origins, family coat of arms, and pet mementos for customers on the spot. Using your computer and the unique software and supplies offered by this company, you can create a wide variety of beautiful gift items including framed and matted keepsakes, jewelry boxes, mouse pads,... 

Tips for Exhibiting at Fairs and Festivals

June 13, 2017 by mbrophy  
Filed under How-To Zone

One of the main differences between exhibiting at a flea market and a county or state fair is the application and selection process. Big fairs have high traffic and limited booth space. This translates to large profits for vendors, but also lots of competition. Marla Calico, president and CEO of the International Association of Fairs and Expositions (IAFE), shares some tips on what it takes to create a successful exhibit for a larger fair. Be Unique “I would focus on uniqueness and something along a theme,” says Calico. “For example, focus... 

Selling Secrets: Pricing Strategies

April 12, 2017 by LisaE  
Filed under How-To Zone

Here at the Merchandiser, we’ve been around the flea market and swap meet business for close to 30 years and we’ve seen a thing or two in the marketplace. We’ve seen soaring prices on trendy antiques, and we’ve seen bargain basement prices on things people have trouble giving away. So where does this huge range in pricing leave a vendor who is trying to get started? How do you set your prices so that your products sell, while not giving away all your profits simultaneously? Consider these selling techniques the next time... 

2017 Strategies for Growth

February 2, 2017 by mbrophy  
Filed under How-To Zone

It’s already February, which means outdoor flea market season is fast approaching in the Northern states. Between the expected tax changes under President Trump and a surge in value-priced shopping from our younger demographics, many small businesses are hopeful that 2017 will be a prosperous year. To make the most out of this consumer-confident year, it’s important to have a clear strategy for your business. Follow Merchandiser‘s tips for tightening your bottom line, boosting your sales, and taking your business to the next level. Know... 

Made In the USA Equals Sizzling Sales

January 1, 2017 by LisaE  
Filed under How-To Zone

Swap meet and flea market vendors from across the country are starting to get tuned into the “Made in USA” message. What’s behind this growing merchandise trend? There are any number of reasons why shoppers are choosing to seek out and buy Made In the USA products, and as savvy vendors know, the merchandise follows the money. Defining Made in USA The US Federal Trade Commission states that a product may be labeled as “Made in America” if at minimum 75 percent of the finished product is “US content.” This includes parts and labor, and... 

Three Tips for Successful Holiday Sales

November 17, 2016 by mbrophy  
Filed under How-To Zone

The holiday season is often the busiest and most profitable time for flea and swap vendors. Preparing for the season can seem like a daunting task. However, you can make the most of the holiday shopping season with just a few simple adjustments. Whether you have a permanent booth or travel to different markets, these tips will help you boost sales this holiday season. Spice Up Inventory Whether you make your own products or buy wholesale, if you’re a seasoned flea marketer, you probably have a set of go-to products that consistently sell well.... 

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