Thursday, June 21, 2018

How to Create a Facebook Ad

June 21, 2018 by Molly Nichols  
Filed under How-To Zone

With 400 new users signing up every minute, Facebook is a huge online platform that gives businesses access to many new customers. Facebook has more than 2 billion active users and 3 million businesses use Facebook to market their business. Start using Facebook advertising for your store and remain relevant in the community while reaching a wider audience. 1. Choose Your Objective Before creating your Facebook ad, make sure you have a clear goal in mind. The ad has to have a purpose and it must be clear in order for Facebook users to be enticed... 

Using Instagram to Grow Your Vendor Business

May 24, 2018 by LisaE  
Filed under How-To Zone

You’ve taken the step to set up shop as a flea market / swap meet vendor, proudly opening your business within the marketplace. You have a great shop layout, you have signs posted, you’re working with the market manager to help draw in the shoppers – so what’s your next logical step? The answer, of course, is social media. Many vendors have active Facebook accounts, connecting with friends and family, and many also use Twitter to get the word out about your market and your business, but if you haven’t tried your hand at... 

OFFPRICE Trade Shows Adds New Show and Online Presence

May 15, 2018 by mbrophy  
Filed under How-To Zone

If you’re a value-priced reseller, there’s a good chance you’ve heard of OFFPRICE. The trade show is one of the industry’s hottest and fastest-growing events. Retail buyers can find on-trend apparel, footwear, and accessories for men, women and children up to 70% below regular wholesale prices. The OFFPRICE team has been extra busy this year. In addition to the two events in Las Vegas they hold every February and August, OFFPRICE added a New York City event this June, and debuted a new online shopping platform for resellers called OFFPRICE... 

How to Prepare for Flea Market Spring Season

April 10, 2018 by mbrophy  
Filed under How-To Zone

Whether you sell year round at indoor and outdoor markets across the country, or are a seasonal seller, you have to admit that the spring and summer are prime time for flea markets. Many more markets are open when the weather is warm and enjoyable! Make 2018 your most lucrative year with these preparation tips to get your business ready for the busy season. 1. Research No two flea markets are the same. Expand your horizons this year and try out some new markets. Find out if there are any new markets being held locally that will fill empty weekends... 

How to Showcase Jewelry at Your Booth

March 13, 2018 by Molly Nichols  
Filed under How-To Zone

Jewelry is one of the biggest sellers at markets and swap meets, but presenting it to shoppers in an optimal way can be a challenge. Jewelry needs to be displayed in a way that accents the styles and quality while also avoiding theft. Here are a few creative ways to style and showcase jewelry. Display Cases To ensure there is no theft of your jewelry, use display cases, shadow boxes, and other glass enclosed arrangements. This makes it easy for buyers to see your products while giving you the ability to control who sees and touches what. This is... 

4 Trade Show Tips

March 6, 2018 by mbrophy  
Filed under How-To Zone

Make a Plan If you fail to plan you plan to fail. Setting a goal is the first step towards a successful trade show buying experience. Have a product wish list of items you wish to purchase and even a desired price range. Use the show’s matchmaking service or exhibitor directory to find exhibitors who sell those products ahead of time. Set up appointments in advance with the suppliers you’re most interested in. Once your appointments are set, build out the rest of your trade show itinerary. Many trade shows also have an educational component... 

Sourcing Closeout and Liquidation Products for Your Business

February 1, 2018 by mbrophy  
Filed under How-To Zone

Wholesale liquidators are suppliers who have large amounts of surplus wholesale merchandise. Many quality liquidators work with name brand retailers to purchase their extra inventory at low rates. This extra merchandise can be from customer returns, seasonal changes, overstocks, or imperfect qualities. Liquidators handle the items major retailers no longer wish to sell. Liquidators purchase this excess inventory in very large quantities, so these companies typically have warehouses to accommodate many pallets and truckloads or products. Retailers,... 

Pop Up Potential for 2018

January 23, 2018 by LisaE  
Filed under How-To Zone

According to PopUp Republic founder Jeremy Baras, pop-up fairs, markets and events are a trend that has grown exponentially in the past few years and will continue to strengthen in 2018. The fleeting nature of a pop-up is one of the key features that make them so attractive to shoppers of all kinds. FOMO – the fear of missing out – motivates shoppers to visit a market or festival that won’t be around for more than a few days. Pop-up events, especially swap meets, flea markets, and food truck get-togethers can offer exclusive, locally... 

Grow Your Vendor Business with Facebook

January 18, 2018 by LisaE  
Filed under How-To Zone

As a busy market vendor, finding time to advertise your business can be tough, but Facebook has rolled out some new tricks to help. In addition to asking your customers to like and follow your business on Facebook, there are some simple steps you can take to boost your online presence to help you find new fans, as well as keep your current customers engaged and coming back to your booth, time after time. According to SEO experts MOZ.com, the average amount of time consumers spend on an individual brand’s website is about 3 minutes, 49 seconds.... 

New Year Marketing Plan

January 16, 2018 by Molly Nichols  
Filed under How-To Zone

2018 is going to be your year! Start off with a bang by creating a marketing plan for yourself. Every vendor has a different style and way of doing things, but setting yourself up with an outline full of ideas, goals, and how to achieve them is necessary for everyone. As Chinese philosopher, Confucius said, “A man who does not plan long ahead will find trouble at his door.” Grow your flea market business and plan for the year ahead by focusing on these four areas. 1. Organizing Your Business Running a flea market business can get hectic. Running... 

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