Wednesday, January 23, 2019

How to Increase Traffic to Your Market with Facebook, Yelp and Google+

June 27, 2013 by Gloria Mellinger  
Filed under Featured HowTo, How-To Zone

More and more flea market managers are recognizing the opportunities social media offers to increase business at their venues. Still, you may be at a loss as to how to effectively promote your market on Facebook, Yelp and Google+. Here are some strategies from Crystal Vilkaitis, owner of Crystal media. Facebook First, make sure you have a Facebook business page, not a personal page. You want “likes” not “friends.” Check to be sure your page is updated with all your business information in the “About” section,... 

How to Sell, Sell, Sell

June 18, 2013 by Gloria Mellinger  
Filed under Featured HowTo, How-To Zone

Flea market and swap meet vendors wear many hats. From product buyer to merchandiser to sales person, you have to be on top of all aspects of your game. Here are six proven strategies to maximize your sales potential. 1. Know your merchandise. To succeed in your market, you must have in-depth knowledge about every item that you sell. Learn the pros and cons of products that you carry, and keep up to date on new developments and models. Shoppers are more likely to buy when they sense that you know what you are talking about. 2. Be enthusiastic. It... 

How to Sell by Demonstration

June 11, 2013 by publisher  
Filed under Featured HowTo, How-To Zone

The ability to pitch a product and show it off presents a unique business opportunity for flea market vendors. A seller can play to a crowd of customers or forge a one-on-one connection, and that makes the flea market the best place in the world to demonstrate and sell products. Here are five strategies for demonstrating products at flea markets and swap meets. Engage the senses. A demo product that customers can taste, feel and smell can put hooks into the primitive underbrain that really makes buying decisions. Engage consumers’ senses with... 

How To Get Started with Social Media Marketing

May 21, 2013 by Gloria Mellinger  
Filed under Featured HowTo, How-To Zone

Ron Cates is Constant Contact’s email and social media marketing expert. He tours the country speaking to a variety of audiences on the importance of engaging consumers through the use of social media. People are willing to pay a premium, up to 69 percent more, if they have a relationship with a seller, Cates reveals. Social media facilitates this connection. Facebook posts, for example, should incite people to “like” and comment. “If we know and like a business, we go there.” Another survey found that 51 percent of... 

How to Profit in the Closeouts Market

Today’s consumers want the biggest bang for their buck, making the retail sales environment more competitive than ever. Closeout merchandise can offer merchants an opportunity to sell goods at low prices, as well as make large profits, if they know where to look and how to buy, says Howard Grodnick, president of Jacobs Trading Company (JTC). JTC sells returned and excess merchandise in every category by the truckload. JTC’s parent company, Liquidity Services (LSI), operates, an online marketplace where buyers can source... 

How to Run a Successful Flea Market: The Rose Bowl

Dennis Dodson is director for all R.G. Canning attractions, and he has been with the firm for more than 50 years. “The corporation started shows in 1957, and we started flea market and swap meets in 1968,” he recalls. “We’ve been promoting events, probably 9,000, over the years, including concerts, auto shows, motorcycle swap meets and a little bit of everything.” Dodson recently spoke with about the Rose Bowl Flea Market and market trends. On the Rose Bowl Flea Market: “Our March 10th event... 

How to Source Returned, Overstock and Refurbished Items Online

April 30, 2013 by publisher  
Filed under Featured HowTo, How-To Zone

By Rob Caskey, VP Marketing, Flea market vendors can source products affordably and efficiently by tapping into trusted online sites that sell returned, overstock and refurbished items—aka the secondary market. There are numerous benefits to sourcing this type of product online, including greater product range, access to detailed product information, flexible quantities and shipping options, and a faster purchase cycle, which shortens the traditional buy-to-ship timeframe. Here are some tips to help you form a strategy when purchasing... 

How To Become A Successful Flea Market Vendor

April 23, 2013 by Gloria Mellinger  
Filed under Featured HowTo, How-To Zone

Flea market vendors are knowledgeable and motivated entrepreneurs with ideas and plans.  Becoming a successful businessperson is based on these attributes, as well as on the time and thought you invest in your business.  Here are five areas that, given a little time and attention, can lead vendors to success. 1.  Choose wisely what products you will sell. Do a little research about what products are popular with shoppers in your market. Is your venue in a trendy, up and coming area or are market visitors a more mature crowd? Do you want to sell,... 

How to Strengthen Your Pitch and Profits

October 3, 2012 by Jes Zurell  
Filed under Featured HowTo, How-To Zone

There are a few common adages when it comes to negotiations; some say the first person to make the offer always loses, others say the winner is the person more willing to walk away from the deal. Ideally, flea market vendors should strive to create a mutually beneficial “win-win” situation in which the customer goes home happy and the vendor makes a comfortable profit on the sale. Before getting caught in a nickel and dime dispute, take these four sales tips to heart and transform your customer relationships in six minutes, no gimmicks required. Stay... 

VIDEO: Negotiation Tactics for Vendors

September 26, 2012 by Jes Zurell  
Filed under Featured HowTo, How-To Zone

Handling flea market shoppers who expect everything in your booth to be inexpensive requires some finesse.  In this brief segment on maximizing flea market sales, Jeff Dwight, Merchandiser Group magazine publisher, discusses options, including explaining the value of the products for sale. See the full series here.  Read More →

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