Monday, October 15, 2018

2018 Editorial Calendar

Leverage Timely Topics and Key Tradeshow Distributions

• 2018 Directory of Wholesalers

• New Year Marketing Plan, Offprice Preview
*Art Deadline December 19

ASD MarketweekLA Value Market
• Closeouts and Liquidations

Marketing Trends, Offprice in Las Vegas, LA Mart Issue
• ASD Marketweek Preview
*Art Deadline January 23

• Apparel
• NFMA Conference Recap, Sunglasses and Fashion Accessories
• Offprice Recap
*Art Deadline February 20

• Dollar, Convenience, and Impulse Buys

ASD Product Recap, Market Profile
*Art Deadline March 27

• Directory of Flea Markets, & Industry Report

Offprice New York Preview
*Art Deadline April 24

JUNEASD Marketweek
• Souvenir and Summer Products

• ASD MARKETWEEK Preview, Summer Event Selling
• Offprice New York
*Art Deadline May 22

• Online Top 100

• Market Profile
*Art Deadline June 19

AUGUSTOffprice Show
• Guide Fall Fairs and Festivals
• Back to School, Market Attractions
*Art Deadline July 24


• Asia America Wholesale ShowAsia America Wholesale Show
• Fall Seasonal Sellers

• Technology Trends, Halloween Prep
*Art Deadline August 21

• Holiday Products

• Gift and Toy Trends, Market Profile
*Art Deadline September 25

• Holiday Forecast

• Small Business Saturday
*Art Deadline October 23

• 2019 Tradeshow Calendar

• Army Navy Military Expo, Vender Profile
*Art Deadline November 16

Why editorial is important to advertisers:

Editorial provides buyers with news and information that is pertinent to their businesses. This aspect of a magazine informs, entertains and builds a “reader-relationship” between the magazine and buyer that maintains the buyer’s interest in using the magazine regularly.

This means trade magazines provide the advertiser with “a highly visible, highly trusted environment for your message.” This is why buyers rank trade publications above salespeople, trade shows, directories and direct mail as having the most influence on buying decisions. Editorial also ensures buyers spend more time with the periodical and share it with other buyers. Both of these elements increase the exposure of the ads and generate greater response to them.

For more than 25 years The Merchandiser Media Group has been the only true editorial voice of the new merchandise flea market industry. Each month, in addition to our regular news, we run a full length feature article on important product categories in the general merchandise industry. These lines are prominently featured on the front cover of the magazine with full color pictures and a headline referring to the article on the topic. The articles include information on industry trends, hot items, quotes from industry players, and more. The objective is to inform the buyers who read The Merchandiser Media Group and heighten interest in the featured product lines.