Wednesday, October 18, 2017

2017 Editorial Calendar

Leverage Timely Topics and Key Tradeshow Distributions

• 2017 Directory of Wholesalers

• Vendor Success Stories, New Year Marketing, Reverse Logistics, NFMA Conference
*Art Deadline December 18

ASD MarketweekLA Value Market
• Strategies for Growth

• Building Your Brand, Evolving Customer Experience, Market Profile
*Art Deadline January 25

• ASD MARKETWEEK IssueASD Marketweek
• Apparel
• NFMA Conference Recap, Eye-catching Booth Designs, Product Sourcing Breakdown, Sunglasses
*Art Deadline February 22

• Dollar, Discount, and Convenience

• Cart and Kiosk Opportunities, Effective Pricing Strategies
• Market Profile
*Art Deadline March 21

• Directory of Flea Markets, & Industry Report

• Summer Marketing Strategies, Made in the USA, Vendor Profile
*Art Deadline April 25

• ASD MARKETWEEK PreviewASD Marketweek
• Souvenir and Summer Products

• Industry Report, Applying to a Top Ten Fair, What do Flea Market Shoppers Want?
*Art Deadline May 23

• Online Top 100

• Using Seasonal Traffic to Grow Sales, Market Profile
*Art Deadline June 20

Asia America Wholesale Show• Asia America Wholesale Show

• Guide Fall Fairs and Festivals
• Back to School, Pet Products, Sourcing Wholesale Deals, WESA Preview
*Art Deadline July 25

• Seasonal Sellers

• Technology Trends, Social Media Marketing, Health Products, Halloween
*Art Deadline August 22

• Holiday Forecast

• Gift and Toy Trends, Merchandising for Success, Small Business Saturday
*Art Deadline September 20

• Special Event Selling

• Local Marketing, Fair Trade Products, Holiday Planning, Market Profile
*Art Deadline October 17

• 2018 Tradeshow Calendar

• Trade Show Networking, Building Repeat Customers
*Art Deadline November 17

Why editorial is important to advertisers:

Editorial provides buyers with news and information that is pertinent to their businesses. This aspect of a magazine informs, entertains and builds a “reader-relationship” between the magazine and buyer that maintains the buyer’s interest in using the magazine regularly.

This means trade magazines provide the advertiser with “a highly visible, highly trusted environment for your message.” This is why buyers rank trade publications above salespeople, trade shows, directories and direct mail as having the most influence on buying decisions. Editorial also ensures buyers spend more time with the periodical and share it with other buyers. Both of these elements increase the exposure of the ads and generate greater response to them.

For more than 25 years The Merchandiser Media Group has been the only true editorial voice of the new merchandise flea market industry. Each month, in addition to our regular news, we run a full length feature article on important product categories in the general merchandise industry. These lines are prominently featured on the front cover of the magazine with full color pictures and a headline referring to the article on the topic. The articles include information on industry trends, hot items, quotes from industry players, and more. The objective is to inform the buyers who read The Merchandiser Media Group and heighten interest in the featured product lines.