2016 Editorial Calendar
Leverage Timely Topics and Key Tradeshow Distributions
• Great Products for Spring
• Vendors Turning Into Wholesalers, Using an Online B2B Site to Find Products
*Art Deadline February 22
• Directory of Flea Markets, & Industry Report
• Strategies to Make Your Booth Stand-Out, Market Profile
*Art Deadline April 25
• Best Product Lines for Fall
• Selling Made-in-America Products
*Art Deadline August 22
• Holiday 2016 Forecast
• Vendor Success Stories, Toy and Gift Roundup
*Art Deadline September 20
• 2017 Trade Show Calendar
• Holiday Sales Plans, Market Profile
*Art Deadline October 17
• Hot Products for the New Year
• Local Event Planning
*Art Deadline November 17
Why editorial is important to advertisers:
Editorial provides buyers with news and information that is pertinent to their businesses. This aspect of a magazine informs, entertains and builds a “reader-relationship” between the magazine and buyer that maintains the buyer’s interest in using the magazine regularly.
This means trade magazines provide the advertiser with “a highly visible, highly trusted environment for your message.” This is why buyers rank trade publications above salespeople, trade shows, directories and direct mail as having the most influence on buying decisions. Editorial also ensures buyers spend more time with the periodical and share it with other buyers. Both of these elements increase the exposure of the ads and generate greater response to them.
For more than 25 years The Merchandiser Media Group has been the only true editorial voice of the new merchandise flea market industry. Each month, in addition to our regular news, we run a full length feature article on important product categories in the general merchandise industry. These lines are prominently featured on the front cover of the magazine with full color pictures and a headline referring to the article on the topic. The articles include information on industry trends, hot items, quotes from industry players, and more. The objective is to inform the buyers who read The Merchandiser Media Group and heighten interest in the featured product lines.