Advertise
Why Advertise? | Ad Sizes | Ad Specifications | Rates | Editorial Calendar | Look Inside | Place Ad | Policies | Buyer Research Data | Testimonials | Banner Ads | Request a Custom Quote
Why Advertise?
Place your ad in front of over 150,000 active Flea Market and Swap Meet Vendors, Dealers, and Distributors each month!
The Merchandiser Group has well-established relationships with every major new merchandise flea market and swap meet in America. Each and every month these markets distribute our magazines to the active, operating, vendors currently doing business! We also have regular bonus distributions throughout the year to BUYERS at the largest tradeshows in the industry! Every magazine we print gets into the hands of product hungry, active buyers every single month.
As a Merchandiser Group advertiser, you have the power to target as broad or narrow a geographic region as you would like WITH THE CHOICE OF East Coast, Midwest, and Western Merchandiser magazines. Place your ad in one or two regions, or run a national campaign. We offer a variety of ad sizes, colors, and placement options to fit any advertising budget.
A professional account executive will work with you to plan a campaign that gets results! You can supply your own ad material, or have our designers create an ad for you. The Merchandiser Group is the industry leader because we provide a level of quality and professionalism that is unmatched. These elements add up to greater return on your investment.
PARTNERS IN OUR SUCCESS – #1
“The advertising OBI IMPORT has done through the Merchandiser Group Magazines has helped us to increase our presence in the market to become the largest wholesaler in the Midwest for our type of product. Our sales on oil warmers, candle warmers, and other giftware items continues to increase month by month, and the advertising we do with the Merchandiser Group Magazines is a direct contribution to this trend. The outstanding customer service we receive, as well as an outstanding ROI, means that OBI IMPORT will continue to advertise through the Merchandiser for years to come.”
Ian M. Flanagan
OBI Import
Ad Sizes
Ad Specifications
Rates
|
||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||
Click the image below for the flash version of our full rate card.
Editorial Calendar
Why editorial is important to advertisers:
Editorial provides buyers with news and information that is pertinent to their businesses. This aspect of a magazine informs, entertains and builds a “reader-relationship” between the magazine and buyer that maintains the buyer’s interest in using the magazine regularly.
This means trade magazines provide the advertiser with “a highly visible, highly trusted environment for your message.” This is why buyers rank trade publications above salespeople, trade shows, directories and direct mail as having the most influence on buying decisions. Editorial also ensures buyers spend more time with the periodical and share it with other buyers. Both of these elements increase the exposure of the ads and generate greater response to them.
For more than 20 years The Merchandiser Group has been the only true editorial voice of the new merchandise flea market industry. Each month, in addition to our regular news, we run a full length feature article on important product categories in the general merchandise industry. These lines are prominently featured on the front cover of the magazine with full color pictures and a headline referring to the article on the topic. The articles include information on industry trends, hot items, quotes from industry players, and more. The objective is to inform the buyers who read The Merchandiser Group and heighten interest in the featured product lines.
Look Inside
Check out the electronic edition of the May 2012 issue:
East Coast Merchandiser May 2012
Midwest Merchandiser May 2012
Western Merchandiser May 2012
Place Ad
To request ad space in the next issue of Merchandiser Magazine, please complete the form below, and click the submit button.
Policies
- ALL ADVERTISERS MUST PRE-PAY FIRST AND LAST MONTH ADVERTISING AND PRODUCTION CHARGES. NO EXCEPTIONS!
- A signed contract is required to achieve a 6x or 12x rate.
- Earned frequency discounts are not retroactive.
- Cancellation of any ad must be in writing and received by the 1st of the month preceding the ad. Advertisers will be short-rated to the earned frequency and billed accordingly if cancelled prior to the end of the contract.
Buyer Research Data
Testimonials
Real Circulation–Quality Response–Professional Service
Don’t take our word for it–Listen to our advertisers!
Online Sales Have Doubled
“The Merchandiser Group is definitely one of the best things that has ever happened to ETS DESIGN. We have seen great results since the very beginning. We have been advertising with The Merchandiser Group for one year now, and our online sales have doubled. There is no question that ETS DESIGN will continue to advertise with The Merchandiser Group.”
Susan Liu
ETS Design
Effective Advertising Program
“We have been advertising regularly with the Merchandiser magazines for about 3 years. The marketing investment we make with the Merchandiser Group is vital to our business. The marketplace is a very profitable and reliable source of sales revenue for Duke Imports. And, the customer service and expertise the staff provides to us is second to none. They really care about our success.”
Marty Kirkendall
Duke Imports
Generates New and Repeat Business
“I have been running ads in The Merchandiser Group Magazines for over five years. I started with a 1/3 page ad in the Midwest Merchandiser, and based on the great response, have grown to a full page ad in East Coast, Midwest and Western Merchandisers. My advertising with The Merchandiser Group generates new and repeat business every month and has been a tremendous source of increased sales for Trendy Creations. I look forward to much continued success with The Merchandiser Group.”
Almas Allaudin
Trendy Creations
The Best Results
We are very pleased with the service we have received from the Merchandiser Magazines. We have been advertising for 5 years now and will continue. The staff has been so awesome in providing us with all the attention and guidance we need. In the beginning we just wanted to try it out and we immediately saw great results. Our phone rings at all times and we always get new customers. We don’t do much advertising anywhere else because we never get the same results we do with the Merchandiser magazines. During the years that we have advertised in the Merchandiser, we have generated a big increase in our customer base.
Veronica Perez
Simon USA Group, Inc
Banner Ads
Place your banner on FleaMarketZone.com!
Call (800) 999-8281 for pricing and availability.
TOP BANNER
| Location: | Run of site. In the header to the right of logo. |
| File Format: | gif, jpg. No Animation |
| Image Dimensions: | 468×60 |
| File Size: | Maximum 30K |
| Also Supply: | Link URL |
SIDEBAR BANNER
| Location: | Run of site. Bottom sidebar. |
| File Format: | gif, jpg. No Animation |
| Image Dimensions: | 135×135 |
| File Size: | Maximum 30K |
| Also Supply: | Link URL |
Request a Custom Quote
FleaMarketZone and the Merchandiser Group magazines are a product of Sumner Communications, Inc.
Associate Publishers:
Brian Torreso
Phone: (203) 748-2050 x113
Toll Free: (800) 999-8281 x113
E-mail: briant@sumnercom.com
Jeff Dwight
Phone: (203) 748-2050 x118
Toll Free: (800) 999-8281 x118
E-mail: jeffd@sumnercom.com
Content Editor:
Justin Carretta
Phone: (203) 748-2050 x109
Toll Free: (800) 999-8281 x109
E-mail: justinc@sumnercom.com
Circulation Director:
Lisa Evans
Phone: (203) 748-2050 x127
Toll Free: (800) 999-8281 x127
E-mail: lisae@sumnercom.com
Sumner Communications, Inc.
24 Stony Hill Rd.
Bethel, Connecticut 06801
Phone: (203) 748-2050 x108
Toll Free: (800) 999-8281 x108
Fax: (203) 748-5932
