Saturday, November 1, 2014

Advertise


Merchandiser Magazines Media Kit | Why Advertise? | | Ad Sizes | | Ad Specifications | | Rates | | Editorial Calendar | Look Inside | | Place Ad | | Policies | | Buyer Research Data | | Testimonials | | Banner Ads | Request a Custom Quote |

Merchandiser Magazines Media Kit

Merchandiser magazines media kit
Download the Merchandiser Magazines media kit (PDF format).



Why Advertise?

Place your ad in front of over 150,000 active Flea Market and Swap Meet Vendors, Dealers, and Distributors each month!

The Merchandiser Group has well-established relationships with every major new merchandise flea market and swap meet in America. Each and every month these markets distribute our magazines to the active, operating, vendors currently doing business! We also have regular bonus distributions throughout the year to BUYERS at the largest tradeshows in the industry! Every magazine we print gets into the hands of product hungry, active buyers every single month.

As a Merchandiser Group advertiser, you have the power to target as broad or narrow a geographic region as you would like WITH THE CHOICE OF East Coast, Midwest, and Western Merchandiser magazines. Place your ad in one or two regions, or run a national campaign. We offer a variety of ad sizes, colors, and placement options to fit any advertising budget.

A professional account executive will work with you to plan a campaign that gets results! You can supply your own ad material, or have our designers create an ad for you. The Merchandiser Group is the industry leader because we provide a level of quality and professionalism that is unmatched. These elements add up to greater return on your investment.

PARTNERS IN OUR SUCCESS – #1

We are very pleased with the service we have received from the Merchandiser Magazines. We have been advertising for 5 years now and will continue. The staff has been so awesome in providing us with all the attention and guidance we need.  In the beginning we just wanted to try it out and we immediately saw great results.  Our phone rings at all times and we always get new customers.  We don’t do much advertising anywhere else because we never get the same results we do with the Merchandiser magazines.  During the years that we have advertised in the Merchandiser, we have generated a big increase in our customer base.

Veronica Perez
Simon USA Group, Inc

To read more testimonials, click here.





Ad Sizes

Merchandiser Group ad sizes




Ad Specifications

Merchandiser Group ad sizes

Guidelines for Supplying Ad on Disk or Via E-mail

Email ad material to ads@sumnercom.com
If you are unsure about your files please contact us first: 1-800-999-8281 ext. 103
FTP site available by request.

  1. Files may be supplied to us on:
    CD-Rom, DVD, or Email to ads@sumnercom.com. Large Files can be submitted using www.yousendit.com.
  2. Files may be provided in a program we support:
    Illustrator
    – version CS3 or lower
    Photoshop
    – version CS3 or lower
    Indesign
    – version CS3 or lower

    Ads submitted must include all image files, artwork and any fonts used.

    • Images must be set at 170dpi or higher,
    • Photos from websites will not print well, if you have original photos submit them.
    • 4 Color Ads should be submitted with all colors and images in CMYK for printing.
    • Fonts MUST be included on disk with the ad.
  3. Finished ads may be provided in a format we support:
    PDF – 1st choice, we can also accept EPS, TIFF, and JPG. Files made with Illustrator, Photoshop or Indesign should be FLATTENED before being sent to us. PDFs MUST have all fonts embedded.
  4. Emailed ads MUST be received no later than the day before the deadline:
    Large ads with multiple files should be provided on disk.
    Email is not perfect, large files may not come through correctly.
    If in doubt, submit ad on disk or original material. FTP access provided by request.
  5. Files submitted in other formats CAN NOT BE USED. These include: Microsoft Word, Corel, Canvas, Publisher, Macdraw, Word Perfect, Excel or any type of Web Design software.

Place Your Ad

Place your ad in front of over 150,000 active Flea Market and Swap Meet Vendors, Dealers, and Distributors each month!




Rates

MG-rate-card-inside





Editorial Calendar

Why editorial is important to advertisers:

Editorial provides buyers with news and information that is pertinent to their businesses. This aspect of a magazine informs, entertains and builds a “reader-relationship” between the magazine and buyer that maintains the buyer’s interest in using the magazine regularly.

This means trade magazines provide the advertiser with “a highly visible, highly trusted environment for your message.” This is why buyers rank trade publications above salespeople, trade shows, directories and direct mail as having the most influence on buying decisions. Editorial also ensures buyers spend more time with the periodical and share it with other buyers. Both of these elements increase the exposure of the ads and generate greater response to them.

For more than 25 years The Merchandiser Media Group has been the only true editorial voice of the new merchandise flea market industry. Each month, in addition to our regular news, we run a full length feature article on important product categories in the general merchandise industry. These lines are prominently featured on the front cover of the magazine with full color pictures and a headline referring to the article on the topic. The articles include information on industry trends, hot items, quotes from industry players, and more. The objective is to inform the buyers who read The Merchandiser Media Group and heighten interest in the featured product lines.

Merchandiser Group 2014 Editorial Calendar



Look Inside

Merchandiser magazines are available here in digital form. Click on the cover graphic to open each issue.

October edition of Merchandiser Group Magazine








October edition of Merchandiser Group Magazine












October edition of Merchandiser Group Magazine


















To request ad space in the next issue of Merchandiser Magazine, please complete the form below, and click the submit button.

Place Your Ad

Place your ad in front of over 150,000 active Flea Market and Swap Meet Vendors, Dealers, and Distributors each month!





Policies

  1. ALL ADVERTISERS MUST PRE-PAY FIRST AND LAST MONTH ADVERTISING AND PRODUCTION CHARGES. NO EXCEPTIONS!
  2. A signed contract is required to achieve a 6x or 12x rate.
  3. Earned frequency discounts are not retroactive.
  4. Cancellation of any ad must be in writing and received by the 1st of the month preceding the ad. Advertisers will be short-rated to the earned frequency and billed accordingly if cancelled prior to the end of the contract.




Buyer Research Data

Buyer Research Data





Testimonials




Real Circulation–Quality Response–Professional Service

Don’t take our word for it–Listen to our advertisers!


Vendors Love The Magazine

“Our vendors like your magazine because you have a lot of places they can order from and they’re in our time zone for better freight charges.”

Cathy Wright, Manager Farmington Flea Market, Farmington NM


Dealers Look Forward to Magazine Shipment

“Our dealers look forward to the magazines each month- they start asking for them even before my new shipment comes in!”

Reba Harris, Log Cabin Flea, Dickson TN


Online Sales Have Doubled

“The Merchandiser Group is definitely one of the best things that has ever happened to ETS DESIGN. We have seen great results since the very beginning. We have been advertising with The Merchandiser Group for one year now, and our online sales have doubled. There is no question that ETS DESIGN will continue to advertise with The Merchandiser Group.”

Susan Liu
ETS Design


Effective Advertising Program

“We have been advertising regularly with the Merchandiser magazines for about 3 years. The marketing investment we make with the Merchandiser Group is vital to our business. The marketplace is a very profitable and reliable source of sales revenue for Duke Imports. And, the customer service and expertise the staff provides to us is second to none. They really care about our success.”

Marty Kirkendall
Duke Imports


Generates New and Repeat Business

“I have been running ads in The Merchandiser Group Magazines for over five years. I started with a 1/3 page ad in the Midwest Merchandiser, and based on the great response, have grown to a full page ad in East Coast, Midwest and Western Merchandisers. My advertising with The Merchandiser Group generates new and repeat business every month and has been a tremendous source of increased sales for Trendy Creations. I look forward to much continued success with The Merchandiser Group.”

Almas Allaudin
Trendy Creations


The Best Results

We are very pleased with the service we have received from the Merchandiser Magazines. We have been advertising for 5 years now and will continue. The staff has been so awesome in providing us with all the attention and guidance we need.  In the beginning we just wanted to try it out and we immediately saw great results.  Our phone rings at all times and we always get new customers.  We don’t do much advertising anywhere else because we never get the same results we do with the Merchandiser magazines.  During the years that we have advertised in the Merchandiser, we have generated a big increase in our customer base.

Veronica Perez
Simon USA Group, Inc

Request a custom quote





Place your banner on FleaMarketZone.com!
Call (800) 999-8281 for pricing and availability.

TOP BANNER

Location: Run of site. In the header to the right of logo.
File Format: gif, jpg. No Animation
Image Dimensions: 468×60
File Size: Maximum 30K
Also Supply: Link URL

SIDEBAR BANNER

Location: Run of site. Bottom sidebar.
File Format: gif, jpg. No Animation
Image Dimensions: 135×135
File Size: Maximum 30K
Also Supply: Link URL


Request a Custom Quote

News Room | About Us

FleaMarketZone and the Merchandiser Group magazines are a product of Sumner Communications, Inc.

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.

Publisher:
Jeff Dwight
Phone: (203) 748-2050 x118
Toll Free: (800) 999-8281 x118
E-mail: jeffd@sumnercom.com

Circulation Director:
Lisa Evans
Phone: (203) 748-2050 x127
Toll Free: (800) 999-8281 x127
E-mail: lisae@sumnercom.com

Sumner Communications, Inc.
24 Stony Hill Rd.
Bethel, Connecticut 06801
Phone: (203) 748-2050 x108
Toll Free: (800) 999-8281 x108
Fax: (203) 748-5932