Monday, September 24, 2018

How to Create a Facebook Ad

June 21, 2018 by Molly Nichols  
Filed under How-To Zone

With 400 new users signing up every minute, Facebook is a huge online platform that gives businesses access to many new customers. Facebook has more than 2 billion active users and 3 million businesses use Facebook to market their business. Start using Facebook advertising for your store and remain relevant in the community while reaching a wider audience.

1. Choose Your Objective

Before creating your Facebook ad, make sure you have a clear goal in mind. The ad has to have a purpose and it must be clear in order for Facebook users to be enticed and for you to see and fully understand your results. Facebook offers a few different objectives and breaks them down by the main goal you want to achieve. Depending on whether you want people to be more aware of your business, want more customers, or want to drive sales of your products, Facebook has the right type of advertising to help you.

2. Define Your Audience

You can target your ad to an audience as broad or narrow as you like. There are several factors that help break down the type of people you are trying to reach: location, age, gender, and language. These all help you target your business to specific Facebook users. You can also use detailed targeting and connections to include or exclude people based on more specific components of their Facebook accounts. After defining your audience you can save your selections to be used, or edited, for future ads.

3. Set Budget and Schedule

Facebook allows a lot of freedom for the budget and scheduling of your ads. You can spend as little or as much as you want. Your budget can be daily or lifetime. Daily is the average amount you’re willing to spend on an ad per day and lifetime is how much you’re willing to spend over the total run-time of your campaign. Ads can then be set to run for a specific amount of time or continuously until you no longer wish to run them. If you have an event, or are offering a limited time offer, setting a start and end date is suggested, but if you want to see how Facebook ads can increase your sales over time, a continuous ad is the better choice. There are many options to make sure you are getting the most out of your advertising campaign.

4. Create Ad

Finally, after all your boxes have been checked and the fine details ironed out, it is time to create your ad! There are a few options for the type of ad you can create: carousel, single image, single video, slideshow, or collection. Depending on what your main objective is, and your brand, one of these formats will work best for you and your store. Overall, images account for 75-90 percent of Facebook advertising performance and 47 percent of the value of Facebook video ads happen in the first 3 seconds. There are a lot of things to take into consideration during the final steps of the creation process and it is important to remember you want a clear message and an ad that represents your store.

These days, with so many businesses and active users on Facebook, it is not enough to have a Facebook page anymore. Use Facebook advertising to attract new customers and stay pertinent in the minds of your shoppers. The Facebook ad creation process is rather simple and there are many ways to make your ads unique and outstanding — just like your store.

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