Tuesday, June 19, 2018

New Year Marketing Plan

January 16, 2018 by Molly Nichols  
Filed under How-To Zone

2018 is going to be your year! Start off with a bang by creating a marketing plan for yourself. Every vendor has a different style and way of doing things, but setting yourself up with an outline full of ideas, goals, and how to achieve them is necessary for everyone. As Chinese philosopher, Confucius said, “A man who does not plan long ahead will find trouble at his door.” Grow your flea market business and plan for the year ahead by focusing on these four areas.

1. Organizing Your Business
Running a flea market business can get hectic. Running around visiting different markets, managing online marketplaces, and anything else life throws at you can add confusion. This year take some time to set up an organizational system that works for you! Whether you prefer having records written down or keep track of things electronically, make sure you have a system in place, this way you won’t have to worry about tracking things and finding loose ends throughout the year. Taking the time now to organize and plan for the year ahead will save you headaches and hours of work in the long run.

2. Sourcing Merchandise Efficiently
The New Year is as good a time as ever to evaluate how and where you find your products and if this is the best system for you. When looking for new items WholesaleCentral.com offers powerful sourcing tools and has thousands of wholesalers, importers, distributors, and more all in one place! If you’re interested in purchasing closeout lots, check out CloseoutCentral.com. Sourcing from the online directory will save you time and energy. Visiting trade shows is crucial for finding the hottest and newest products, try to make it to one more show this year and watch as your business is rewarded by your expanded knowledge and sourcing opportunities. Finding the right products from the right people is important in making 2018 your best year

3. Smart Advertising
Marketing your business is necessary to getting the most business. Reach more flea market shoppers by creating flyers and handing them out at markets and posting them around towns and areas where you are a frequent seller. Business cards are a great way to retain customers. Slip business cards inside bags after someone has made a purchase and leave a pile of them on one of your tables for browsers to grab. You should also have e-mail newsletters and encourage shoppers to sign up! Offering small giveaways or discounts are a great way to build your e-mail list. In-person advertising is important, but so is online marketing. Make sure you have some sort of online presence whether it be a website or social media profile and make sure it is updated. Being accessible online and offline will help grow your business in 201

4. Optimizing Booth Layout
Having excellent products along with a killer business plan and advertising will be a waste if your booth is not welcoming and your merchandise is not displayed well. Invest in a sign with your business name so that you can be easily spotted. In addition, make sure your items look nice and are easily identified by people walking by; cluttered items bunched together are less appealing than spaced out and featured products. A guaranteed way to get more customers, especially ones with little kids, is to have demonstrations at your booth. Whether having a game displayed and ready to play or fun crafts and activities involving your products, people will want to see what’s going on. Incorporating this and the previous advice into your New Year plan will grow and benefit your business!

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