Saturday, June 24, 2017

The Magic Scarf: Always in Style

June 6, 2017 by mbrophy  
Filed under Supplier Zone

Ralph Magwood started The Magic Scarf Co. in 1993, making everything by hand in Massachusetts. The product took off and “we couldn’t make the product as fast as we were selling it.” Magwood says today The Magic Scarf is known for finding products “that have some life in them and taking it to a new dimension.” Their flagship product, the original Magic Scarf was at first available in just nine colors. “We brought it to over 100 colors and color combinations,” says Magwood. “It turned into a huge phenomenon.”

Now, almost 25 years later, The Magic Scarf sells a variety of universally flattering apparel and accessories. The popcorn shirt is another one of their best-selling items for the flea and fair industry. “When I first discovered the shirt, they were handmade in Japan from nice satin materials,” says Magwood. When he saw them pop up again in the United States, “They were belly shirts for teens made out of cheap material.” Magic Scarf brought back the original Japanese style and designed it in a way that is flattering for every woman and girl. “These shirts continue to sell very well in the flea markets and fairs,” he says.

Magic Scarf also sells pleated and crushed shirts which are a variation of the one-size fits all theme. “The shirts are made oversized and then shrunk down in one way or another. The end result is a one-size fit top,” explains Magwood. The tops are available in a variety of eye-catching colors, patterns, and prints. “We have hundreds and hundreds of choices.” One-size tops are extremely helpful for retailers so you don’t have to worry about restocking specific sizes. These shirts are especially popular for shoppers in the flea and swap meet setting where it’s not always possible to try on garments.

In addition to their often-imitated signature scarves, popcorn and one-size tops, Magic Scarf also sells full lines of dresses, skirts, leggings, kimonos, accessories, jewelry, and more. All styles are designed to fit and flatter girls, teens, and women of all ages. For The Merchandiser Group customers, The Magic Scarf is offering deep discounts off of regular wholesale pricing for high-volume purchases. For more information visit www.MagicScarf.com or call 866-546-6256.

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