Friday, December 14, 2018

How to Select Merchandise That Will Sell

October 10, 2013 by Gloria Mellinger  
Filed under How-To Zone

How to Select Merchandise That Will SellSome product trends seem to hit overnight, while other merchandise sells well year after year. Flea market vendors can be prepared to meet shoppers’ needs and take the guesswork out of selecting profitable products by looking for merchandise that has some or all of the following characteristics:

1. The product appeals to the needs of your shoppers. If your market is in a suburban area where a large percentage of flea market visitors are families with children, take cues from the types of toys and clothes you see them wearing. Where there collegiate and professional team tee shirts and jerseys being worn, for example, licensed goods may be best sellers for you.

2. Items offer options for visual displays. This may mean using a rack or shelving unit provided by your supplier, or developing something yourself, but products that lend themselves to unique merchandising techniques can attract a high volume of traffic. If you have a square or rectangular canopy, for example, try using the frame in a new way. Rest sheets of wire mesh or lattice over the top of the frame and use it as an anchor so that you can hang merchandise. Shelves, fruit baskets and other small storage units can be used in interesting ways by suspending your products at eye level.

3. The merchandise stands out from that being sold by other market vendors. If you want to have a hot seller, sell something no one else is carrying. Before setting up at the flea market, pay it a visit. Are there dozens of toy vendors? Are there candle booths on every corner? You may think about picking something such as licensed merchandise or tools so as to minimize the competition.

How to Select Merchandise That Will Sell

4. Products can be priced for profits while still offering a deal to customers. Remember, even the most in-demand merchandise will not be profitable if you cannot sell it at a profit. Think of products that can be bought in bulk so that you earn a volume discount without being forced to charge higher prices. The Merchandiser’s Directory of Wholesalers has a wealth of suppliers to help you accomplish that.

5. Stock products that must be replenished by shoppers on a regular basis. For items like party supplies or cleaning products, your customers will always need to restock their cupboards. This can mean repeat business in the long run, not to mention impulse buys from shoppers who realize they are nearly out of something you happen to sell. Your convenience may earn their business.

6. Customize your product line. Personalization is one of the top trends these days, so offer merchandise that is sure to be unlike anything flea market shoppers will find anywhere else. Look for raw materials like plain accessories or apparel that can be altered with stamps, buttons, heat transfers or airbrush paint, then make a few examples to display. Invite your customers to make something one-of-a-kind and you may see an excellent response.

It is essential that you sell items about which you are excited. If you are fired up, you can expect a similar response from passersby, and you will profit from consistent sales as a result.

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