How to Increase Sales with Customer Service and a Smile
By Kirt Manecke
Customer service is important to flea market vendors because first impressions matter…a lot! When a customer walks up to your display, you want them to feel welcome and appreciated. Greet them promptly and politely. Here are two quick and easy customer service techniques you can implement today to keep your customers smiling and buying.
1. Smile when you greet customers.
In The New York Times bestseller Buyology, Martin Lindstrom discusses “The Smile Study.” Its bottom line? A smile from a salesperson leads to more sales. Is your business smiling? A positive first impression sets the tone and dynamics for all future interactions and transactions. It can make all the difference in the world in increasing sales and transforming customer service.
2. Look your customer in the eye and speak in a warm, upbeat, and friendly manner.
This may sound basic, but you’d be surprised how many businesses fail to greet their customers properly. According to Malcolm Gladwell, author of Blink, first impressions occur instantaneously or within two seconds. Indifference is one of the biggest reasons people don’t return to a business. A simple smile and friendly “Hello” are extremely powerful and can mean the difference between a customer spending their money with you or walking away to spend it with your competition.
People buy from people they like and trust so it’s important to remember the golden rule: Treat people the way you’d like to be treated. Be nice, be polite, and don’t be afraid to approach a customer to initiate an exchange.
1. Greet your customer properly with a genuine smile and a warm “Hello!”
2. Engage them in an initial short and friendly conversation. Find out how they’re doing: “It’s nice to see you. How’s your day going?” When appropriate, give a genuine compliment: “I really like your sweater.”
3. Then find out how you can help them: “What exactly brings you in today?” or “How can I help you?”
Shoppers who interact more with a vendor spend more money. As you build friendly relationships with your customers, you differentiate yourself and your business from your competition and you can create a customer for life.