Sunday, April 22, 2018

ASD Las Vegas Sneak Peek

asd las vegasThe ASD Las Vegas trade show, now in its 53rd year, will be held August 4-7 at the Las Vegas Convention Center. More than 2,800 exhibitors and 45,000 attendees are expected to attend, says Karla Villalobos, audience marketing manager. ASD Las Vegas show attendees will find a broad array of merchandise in six categories: Gift & Home, Fashion Accessories, Jewelry / Cash & Carry, Health & Beauty, Value & Variety, and Toys & Novelties.

August temperatures average over 100 degrees in the entertainment capital of the world, and the show is heating up in more ways than one. Villalobos shares some exciting news about the popular August event.

  • It all kicks off opening night with a party at the Hard Rock CafĂ©, where the band, Phoenix, will be performing. “They do a lot of 80s cover band music and are very popular,” Villalobos notes. “They performed at our 50th anniversary party and were a huge hit.”
  • On Monday, August 5th, ASD will be hosting a cocktail party for new buyers by invitation only. “ASD can be a bit overwhelming, so this is our way of offering them an opportunity to network and connect with other buyers and ASD staff,” Villalobos says. “We will be there to answer any questions and help in any way possible.
  • New to ASD Las Vegas is SOURCEDIRECT, a comprehensive sourcing show. More than 250 manufacturers from countries such as China, India, Republic of Korea, Africa and Mexico will be displaying merchandise. “Exhibitors and bigger stores will benefit from SOURCEDIRECT because they can buy large quantities without traveling to China and other countries to get their products,” Villalobos explains.
  • ASD’s gourmet section continues to grow, she continues. “We launched it in March, and companies like ChocolatRouge and Russell Stover Candies did very well. For August we have even more gourmet companies, including Jelly Belly, which is huge.”
  • ASD has created a true destination for Smoking and Counter Culture lifestyles by re-designing the Smoking Accessories section. This will include the debut of an outdoor smoking section for product sampling and a new destination lounge on the show floor, featuring music, beer and cocktails.

For more information:

ASD
6255 W. Sunset Blvd, 19th Floor
Los Angeles, CA 90028
Toll Free: 800-421-4511
Tel.: 323-817-2200
Email: Joceline.arnold@nielsen.com
Website: www.asdonline.com

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