Sunday, August 19, 2018

Western Express Adds New Merchandise in Multiple Categories

Western Express western hatsWestern Express Inc. is a wholesale distributor of western style clothing and accessories for men, women and children. Operating for more than 30 years, the company carries an extensive line, including shirts, hats and hat accessories, belts and belt buckles, jewelry, leather jackets, bolo ties, holsters and gun belts, and much more. Many of its products are manufactured in the U.S.

Western Express aims to provide retailers with the most up-to-date, popular western fashions, and, as a result, business is booming. “Sales are up 15 percent this year,” shares Dan Mottsman, owner.  As the company heads into its busy season, it is well stocked with several new products in many categories.

The company recently expanded its already vast line of hats, and now offers more faux felt, wool felt and straw hats. New styles and colors, in both traditional western and fashion western styles, are available to suit both genders and all ages. The wholesale price for hats starts around $4.50, and the median price is $8 to $10. Retail price is at least double wholesale.

Western Express’s western shirts continue to be popular with consumers, and the Stars & Stripes with pearlized snaps is a perennial favorite, Mottsman points out. Among women, the company’s solid retro shirts with smiley pockets are very strong sellers as well. Newly introduced designs include an eagle and a horse. The beginning wholesale price for western shirts is around $16. An expanded selection of printed wear, including tee shirts, sweatshirts, hoodies and ladies tank tops, also is available.

In addition, the company has added to its line of more than 200 bolo ties. One new arrival that is expected to take off is the Arrowhead bolo tie, which is made in the USA. Composed of nickel-plated lead-free pewter, the tie has finely detailed Victorian-style bolo tips.

beaded earrings “We have a lot of new beaded earrings and necklaces,” Mottsman continues. Hand-painted Peruvian beaded earrings, for example, are comprised of fancy, hypoallergenic wirework and Czech glass. “We also sell earrings and pendants in little boxes shaped like cowboy hats, and they do very well.”

In addition, the company has a selection of western style sunglasses with trimmings such as a horsehead, a gold star, a cowgirl and a flower. Western Express has expanded its holster line to include holster belts, which wholesale for around $11. New smartphone cases will be introduced later this year.

With a product line this broad, it is critical that Western Express’s website be well organized. “We have a fully functional ecommerce website, with detailed, colorful product images,” Mottsman remarks. “It is organized by category and has a search button so it is easy for retailers to navigate.” The minimum order is $150 for orders within the U.S. and Puerto Rico, and $250 for orders to any other country.

“We have many satisfied customers who have been with us since our inception,” Mottsman adds. “We are proud to be very customer service oriented.”

For more information:
Western Express Inc.
300 Villani Drive
Bridgeville, PA 15017
Toll Free: 800-245-1380
Tel: 412-257-5020
Fax: 412-257-5022
Email: info@wexpress.com
Web: www.wexpress.com

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