Saturday, January 20, 2018

What’s New at Anderson Jockey Lot & Farmers’ Market

anderrson jockey lot and farmers' marketDoyle “DC” Bryson and William Richard McClellion, Jr., launched Anderson Jockey Lot & Farmers’ Market in 1974 after they visited a flea market in Mexico and decided that Belton, SC, was the ideal site for a new venue with plenty of parking. The market grew over the years, and is now one of the South’s biggest markets, says William Richard McClellion, III, who took over the market after his father passed away in June, 2012. Bryson died in April of 2012.

Every weekend, more than 1,500 professional, hobby and yard sale dealers offer shoppers everything imaginable. This includes fresh produce, technology and automotive components, books, video, music, tools and hardware, arts and crafts, pets and small farm animals, yard sale items and much more. The market has a pet pavilion and a dog row. “We also sell peanuts and popcorn, and have restaurants,” adds McClellion.

Anderson Jockey Lot & Farmers’ Market has about 2,000 spaces, of which 500 are outdoor and 1,500 are indoor. “Most inside vendors sell new merchandise,” McClellion continues. “New merchandise runs with the fads, and a big one now is remote control helicopters. A lot of people are selling those. When I was a kid, lighted yo-yos were a big thing.” Outside, about 80 percent of vendors are selling used merchandise.

Vendor spaces are 10 feet by 10 feet, and rental fees are $10 per day, for both indoor and outdoor spaces, for permanent vendors. When vendors buy spaces for 13 consecutive weeks in advance, the price drops to $6 a day. Daily vendors pay $12 a day. Anderson Jockey Lot & Farmers’ Market, located on a major road into downtown Anderson, SC, comprises 65 acres and hosts about 30,000 shoppers each day. The market and office are open Saturdays from 7 a.m. to 5 p.m. and Sundays from 8 a.m. to 5 p.m., with additional office hours Fridays from 9 a.m. to 5 p.m.

anderrson jockey lot and farmers' market“We’ve done a good job of keeping vendors happy over the years,” notes McClellion. “My father and DC Bryson started the market to help people start small businesses. That’s what we do for people.” To draw traffic and support vendors’ sales, the market advertises on billboards on I-85, sponsors radio commercials and has a Facebook page with nearly 3,300 “likes.” McClellion says he is revving up advertising efforts as well as hosting more events in 2013. “We are working on having car shows, RV shows and boat shows. I have a parking lot on the Greenville, SC, side and I can do a 2,000 to 3,000 car show there,” he states. “We just had a chili cook off and I’m thinking of making that an annual event. I’m trying to attract people. The problem is my generation. I’m 32 years old. We get on the computer and hit eBay and Craig’s list. How do you get people out to the market? You have to host events. You have to get them out here for some other reason than the market and, once they get here, they love it.”

Staying true to the original owners’ commitment, as well as adapting to changing times, Anderson Jockey Lot & Farmers’ Market is handicapped accessible and has four buildings with restrooms that are kept clean. “I hire people who attend to the restrooms several times all weekend long.”

For more information:
Anderson Jockey Lot & Farmers’ Market
4530 Highway 29 North
Belton, SC 29627
Tel.: 864-224-2027
Manager/Owner: William Richard McClellion, III
Email: info@jockeylot.com
Web site: www.jockeylot.com

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