Tuesday, October 23, 2018

Norton Shows Put Cash in Cash and Carry Wholesale

Committed to the cash and carry wholesale business since 1987, the Norton Shows in Gatlinburg, TN, has perfected this unique form of trade over the past 25 years. “When we first started years ago, we did not allow any merchandise out of the show, only working with what we called salesman samples,” says co-founder, Linda Norton. Operating on the basis of samples, in which customers would select, place an order and pay for transport, soon evolved into a more economical form of cash and carry. The Show’s official website boasts, “We put the cash back into cash and carry when you need it most,” highlighting that Norton Shows now allows buyers (retailers, professional users, caterers, institutional buyers, etc.) to settle the invoice on the spot in cash, and carry the goods away themselves. “Buyers see what they want. They buy the quantity they need from the exhibitor, and beat the competitor down the street. They don’t have to pay shipping, or wait to restock inventory,” notes Norton.

Successful On-site Transactions Benefit Buyers and Exhibitors

Proof of success is in the numbers, and with a consistent attendance of 10,000 to 21,000 buyers, Norton has enough demand to hold a show four times a year during the months of March, June, September and November. “There are other shows in the area, but they do not pull the volume of people we do,” says Norton. “Our stats are consistent each year. We pull buyers from all 50 states and Canada, as well as Central and South America.” And while many of these buyers come from the pool of eight to twelve million tourists that visit the Great Smoky Mountain National Park each year, vacation and scenic beauty isn’t all they have to look forward to. “People like the Norton Shows because we’re friendly, courteous, professional and we treat people the way they want to be treated,” explains Norton. “In addition, we offer entertainment value along with business benefits for our guests.”

For the upcoming show Mar. 3, 4 and 5, buyers can expect at least 500 exhibitor booths to browse, with an equal amount showcasing giftware, jewelry and apparel. “As we usually do, we will be highlighting a theme at the show. This show will feature the Chinese Year of the Dragon, representing confidence, assurance and strength,” notes Norton. All in all it will be a celebration of Norton’s 25 years successfully serving the wholesale industry. “We look at the shows from a buyer’s point of view. The buyer is the first priority,” explains Norton. “If the buyers are happy, then the exhibitors are happy. And if the exhibitors are happy, I’m going to be really happy!” With a buyer to exhibitor ratio of more than 5 to 1, everyone’s happy. According to Norton, you have to have enough exhibitors for the buyers, and a healthy number of buyers for the exhibitors. “That’s a hard balance for any show promoter,” she says.

For more information:
The Norton Shows
PO Box 265
Gatlinburg, TN 37738
Tel.: 865-436-6151/6158
Fax: 865-436-6152
Email: NortonShows@gmail.com
Website: www.nortonshows.com

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