Tuesday, January 23, 2018

Convenience Gains On Price

November 20, 2009 by publisher  
Filed under Uncategorized

Many consumers are again opting to save time in lieu of money, according to, “The Checkout,” a new study from marketing firms, The Integer Group and M/A/R/C. The research found that by mid year, 28 percent of shoppers describe themselves as, “preferring to spend more if it saves them time.” This compares with just 23 percent who said so in spring 2009. In addition, the 28 percent of consumers who responded that, “saving money by shopping around,” was their top preference, fell from 33 percent in the prior survey. This... 

DayClocks

November 1, 2009 by publisher  
Filed under Uncategorized

DAYCLOCKS introduces the DayClock, sometimes called 7 Day Clock, which represents a whole new concept in looking at and tracking time. It is for those whose days matter more than minutes or hours. One key target market is retirees, the 6,000 baby boomers that turn 65 everyday. But it also makes a great gift for dorms, motor homes and vacation properties, and for anyone that keeps time at a slower pace. The face of the wall clock is divided into seven segments, and the day hand makes one revolution every 168 hours. The border lines for each day denote... 

Company Spotlight: Beads Corner

November 1, 2009 by publisher  
Filed under Supplier Zone

The Line: This company supplies more than 1,000 different jewelry and accessory items made of tiny, colorful seed beads. The designs are exclusive to Wholesale Beaded, and the jewelry and accessories are made by hand in a family owned factory in India. The designs encompass all kinds of jewelry, including necklaces, bracelets, anklets, earrings, decorative belts for belly dancing, and many Native American styles of jewelry, hatbands and belts. There are also beaded barrettes, buckles, coasters, eyeglass holders, lanyards and other exclusive... 

Sweats & Thermals from K & C

November 1, 2009 by lisa  
Filed under Uncategorized

K & C HOSIERY has added a line of hooded sweatshirts, cargo sweat pants, heavyweight thermal shirts and thermal suits for men and women. All are first quality and come in a wide range of colors and sizes. They can be ordered singly or by the dozen, and in a mix of styles, sizes and colors. Wholesale prices are discounted on quantity orders. In general, the hooded sweatshirts wholesale in a range of $8 to $12, and the suggested retail price spans from $24.99 to $34.99. The cargo sweatpants, which feature pockets, wholesale for $9 to $10, and... 

Conserving for Profit

November 1, 2009 by publisher  
Filed under Uncategorized

The environment and the economy go hand in hand. The time has come for the environment and conserving natural resources to be factored into consumer products’ and is essential for a competitive economy in the 21st century. For example, when CFC’s were found to create holes in the ozone layer, businesses and consumers alike made changes to accommodate for the problems created. And today, no business could thrive using CFC’s in their product. Environmental concerns must be factored into our business decisions, in order to sustain... 

Marketing Trends for 2010

November 1, 2009 by publisher  
Filed under Uncategorized

Noted Danish physicist, Niels Bohr, once noted that, “Prediction is very difficult, especially about the future.” Nowadays, however, researchers have predictive metrics that can measure the direction and velocity of consumer values, 12 to 18 months in advance of the marketplace, and of consumer articulations of category needs. These measures identify future trends with uncanny accuracy, according to Robert Passikoff, president of Brand Keys, a company that specializes in measuring consumer loyalty and engagement metrics. After examining... 

What Makes Web Retail Tick

November 1, 2009 by publisher  
Filed under Uncategorized

Calling ecommerce, “The bright side of retail,” during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right. “How is it that web retailers have managed to outperform so many other sectors?” she asked. “The easy answer is that they have lower prices or smaller bases to work with, but I think those are cheap shots, not to mention outright wrong.” Instead she listed the following six online retailer plusses: Reset... 

Toys 'R' Us Opens Pop Ups

November 1, 2009 by publisher  
Filed under Product Zone

Toys ‘R’ Us Inc. has announced it will set up 350 temporary stores and toy boutiques during the holiday season. Many will be located in shuttered space in shopping centers and malls. The tactic is an acknowledged effort to take market share from rivals. Gerald R. Storch, CEO, said his company wanted to, “seize the day,” and increase holiday market share, even as toy sales remain mired in a recessionary slump. There is a race among such competitors as Sears and others to capture some of the toy spending that went to the now... 

Valuing Customer Retention

November 1, 2009 by publisher  
Filed under Uncategorized

When asked which measurement of customer data was the most valuable, the largest group of retailers, 86 percent, cited customer retention in a recent survey. Yet, just 69 percent of those polled were compiling that metric, according to the study by RSR Research LLC, a research and advisory firm. “In today’s economic environment, retailers have to do everything they can to drive sales,” said Nikki Baird, RSR managing partner and co author of the report. “Our research found that keeping up with shifting consumer behavior, and... 

Fragrances and Scents for High Margins

November 1, 2009 by lisa  
Filed under Uncategorized

For centuries, fragrances and scents have been used to establish a mood or change one. That is as true today as it ever was. Women and men look to perfume and scents for a crowning touch of luxury. The market for home fragrance products has become equally important. According to a consumer insights study by Unity Marketing in Stevens, PA, 80 percent of American adults purchase products to make their homes smell good. “The most profound shift that has occurred in the consumer market is that having a pleasant smelling home is not just for special... 

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